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- On February 24th, Hilton and Klarna will unveil the House of Y2K, a one day only pop-up on Melrose Avenue in Los Angeles. The immersive experience will explore the biggest shopping trends from 2000 to today — something Hilton knows plenty about.
www.nylon.com/fashion/paris-hilton-klarna-house-of-y2k
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Nov 27, 2023 · Amplify + Klarna created the House of Y2K to showcase the evolution of shopping through the power of Nowstalgia. It won the Consumer Services category at The Drum Awards for...
Sep 14, 2023 · Want to know what the Y2K aesthetic is all about? We've spoken to experts to find out the history of the trend and its style, plus picked out decor buys.
- Eve Smallman
- What Is Y2K?
- Nostalgia
- Social Media & Technology
- Will Nostalgic Fashion Last?
The original Y2K aesthetic emerged around the same time as the Gen Z-ers currently driving its resurgence—it spanned the very end of the 1990s through the beginning of the 2010s. Y2K, as it is generally understood by both fashion historians and TikTokers alike, includes everything from shiny, Matrix-inspired fabrics to the high-cropped designs Tina...
Nostalgia, as defined by Merriam-Webster as “a wistful or excessively sentimental yearning for a return to or of some past period or irrecoverable condition,” is something we can all relate to. In the 18th and 19th century it was considered a psychological disorder that afflicted groups such as soldiers and refugees—those feeling homesickness not j...
But it’s not just nostalgia—or a fashion cycle that arrives right on schedule—driving the resurgence of the Y2K aesthetic. The world has changed a lot since the Bush Administration; among those changes is the rapid progression of technology and, in part as a result of this technology, general demand for faster fashion. In 2008, I had a Motorola Raz...
Though our feeds may be filled with micro minis, vintage Olson Twins, and macrame ponchos, Hill, Sseguya-Lwanga, and Le all emphasized the need to not overstate the reach of the trend. For one, says Hill, trends don’t come and go in neat silos based on the calendar. “It’s important that we not get too caught up in the concept of the 20-year cycle. ...
- Eden Stuart
Feb 16, 2023 · The House of Y2K will take guests through a journey of time to show how shopping has evolved, thanks in part to Klarna's superior products, such as flexible payments, shoppable video, and...
Feb 21, 2023 · Ahead, Hilton talks to POPSUGAR about her favourite 2000s fashion trends, the memories attached to her "House of Y2K" outfits, and what she hopes to pass down to her son. Read on for our full...
Dec 13, 2023 · Y2K fashion has returned to the catwalk with a vengeance. Here, Vogue takes a look at the resurgence of the best early aughts trends we've seen in 2023.
Apr 30, 2023 · What is Y2K Aesthetic? The Y2K aesthetic is radically distinctive and inspired by the mid-’90s and early 2000s when the internet became more popular during the dot-com boom. This style is typically quite futuristic with a slightly retro edge – think shiny materials, chunky sneakers, pleated skirts, baguette bags, and colorful sunglasses.
