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- BT Group operates as a single business, made up of different organisational units. Our business is built around our customers – serving their needs and delivering value to them. We do this by rapidly developing and delivering innovative solutions; selling products and services that are an essential part of modern life.
www.bt.com/about/bt/our-company/group-businesses
People also ask
What is BT Group's brand architecture?
Who is BT Group?
Why has BT rebranded?
Why did BT change its logo?
What is BT's new brand identity?
What is BT Group's digital unit?
Oct 18, 2023 · BT Group, redefined. BT Group’s brand architecture is changing. It’s the next stage in our mission to connect people and innovate. Customers are our focus. As we hone our customer brands, it’s important that they shine and standout. EE will be our flagship consumer brand; and BT will be our flagship business brand.
- About BT
BT Group is the UK’s leading fixed and mobile communications...
- About BT
Jun 24, 2019 · BT Group has rebranded, in a bid to highlight the range of technology services the company offers, aside from telecoms and broadband. Red&White has designed a new visual identity for the global tech giant, in a project that has taken three-and-a-half years to complete.
- Sarah Dawood
BT has refreshed its brand identity – not just a change of the brand’s symbol, but a symbol of the brand’s change. The new brand is illustrated with a sophisticated indigo and contrasting brightness with new pink hues to depict an environment that has depth and vibrancy.
Feb 22, 2024 · The Digital unit was set up to simplify BT Group’s architecture and establish a robust, data-first, AI-ready infrastructure to better support its colleagues and customers and to develop innovative solutions adjacent to its core business.
London studio Red&White is behind the new minimal logo of telecommunications company BT. Studio founder Paul Franklin told Dezeen that confidence was the key to rebranding the British icon.
May 30, 2019 · Since being privatised in 1984, BT have sported a few different logos, reflecting changes in both their company and in contemporary design trends. Back when they were British Telecom, the original logo was a simple blue T in a circle, designed to resemble a telegraph pole.
BT Group is the UK’s leading fixed and mobile communications provider. We build and run the biggest fixed and mobile networks in the country. Our purpose is as simple as it is ambitious: we connect for good.
