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What is 360 Marketing?
What is a 360° marketing campaign?
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Why do new product launches need a 360° marketing campaign?
Mar 6, 2019 · A 360 marketing campaign is about a cohesive message. To put it simply, a 360 marketing plan is an integrated campaign with focused messaging spread across multiple points of customer...
- What Is A 360° Marketing Campaign?
- When to Use 360° Campaign?
- 360 Marketing Campaign Examples
360° marketing is a form of holistic marketing that spreads across multiple platforms, using a mix of brand elements, but catering to a singular central idea. In other words, when a brand employs a marketing strategy that covers television, internet platforms, billboards, product packaging, and other traditional media; and all these campaigns are t...
Following are a list of business conditionswhen a 360° marketing approach may be considered as profitable.
Dunkin’ Donuts 360 Campaign
When Dunkin’ Donuts launched their own ordering app; they employed a 360° marketing campaign to ensure that it reaches maximum market potential. And truly enough, the app was quite successful when it was launched. They created a promotional video which was the centerpiece of the campaign, and all of their marketing was based around it.
Coca Cola ‘Summer of Sharing’ Campaign
For the first time in its over century-long existence, Coca Cola chose to replace its logo on the bottle with common names of people. The tagline above the name contained the brand logo and read ‘Share a Coca Cola with’ followed by the person’s name in the center of the packaging label. They crafted all of their marketing to a similar theme of sharing a cold Coke in the summer and it was a massive success for the brand.
Burger King ‘Proud Whooper’ Product Launch
Using the LGBTQ theme, Burger King re-launched their Whooper burger with a rainbow packaging. The inside of the packaging read ‘we are all the same inside’ to promote communal harmony towards members of the queer community. This was done on the heels of the San Francisco Pride Walk, and all of their marketing was also themed around promoting inclusivity. Image by Tumisu
TV 360 is telly that you can watch on your TV, online and on the go (subject to data and WiFi availability). You can hop from room to room, even TV box to app, without missing a moment, giving you a seamless 360 experience all around your home and anywhere in the UK.
- The 360 box, with its new voice-controlled remote, new super-slick TV guide and several new features. For the first time on a Virgin TV box, you ca...
- Up to three. You’ll get one main 360 box with your package and the option to add up to two Mini boxes for an extra charge, so there’s no more fight...
- All our TV packages include one 360 box for no extra cost. If you’re looking to keep costs down, consider a special offer deal with set-up included...
- You’ll get at least 190 channels and you can always add even more of what you love. Find out more about our TV channels for help deciding. Perhaps...
- You can record six shows while watching a seventh on the 360 box. That’s twice as many as the old V6 boxes. With a whopping 1TB of storage space, y...
- No, Mini boxes can’t record shows. But all your Recordings from the main 360 box will be on the Mini boxes, ready for you to watch and delete.
- Mini boxes need a coaxial cable connection so you can watch live TV and they need to be online, on fast, reliable WiFi. You can set up a Mini box i...
- As a doorstop maybe (but we don’t recommend that!). If you cancel your Virgin TV service, the box will be disconnected and you may need to return i...
Jan 22, 2019 · The market has quickly become saturated with photo and video content so how can marketers breathe new life into their campaigns? 360° media is a great way to flex those creative muscles and stand out from all the rest. And it’s not that difficult, either.
Jul 8, 2021 · 360 marketing is a unique marketing strategy that combines many marketing strategies to produce the best possible outcome for your business.
Aug 4, 2023 · A 360° Marketing Campaign is a complete creative campaign idea across all the brand’s marketing mix elements, designed to implement a strategic brand strategy (usually positioning). In simple words, a 360 marketing campaign focuses on communicating a consistent message through all the marketing mix elements.
Jun 17, 2020 · As 360 content takes off, the easiest way to share it is through Facebook and Youtube. These platforms have built in 360 degree formats for videos and photos and can even be played in a VR Headset to truly maximize the immersion experience.
