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- In the 1920s and 1930s, fashion photography was largely influenced by artistic trends such as surrealism. In the 1920s, 15% of magazine advertising images were photographs, compared to 80% in 1933. This is the full rise of this photographic genre, which coincides with the appearance of portable cameras.
www.ifaparis.com/the-school/blog/place-photography-fashion-evolution-of-artThe Place of Photography in Fashion: The Evolution of an Art
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The cultural movement of Surrealism had a profound impact on fashion magazines in the 1920s and '30s. Paintings by Salvador Dalí and Giorgio de Chirico featured in Vogue alongside avant-garde photographs by Man Ray. Some fashion photographers adopted their revolutionary principles, attempting to give visual expression to the unconscious mind.
- Beginnings of Fashion Photography
- Concepts and Trends
- Later Developments - After Fashion Photography
19th Century Trends
By the mid-1800s some commercial photographers became known for portraiture focused on aristocratic and fashionable women, a practice that would set the pattern for the development of Fashion Photography. The Countess di Castiglione Virginia Oldoni, mistress of the Emperor Napoleon III and a celebrity of the court, became, in effect, the first fashion model when, in 1856, she began working with the photographer Pierre Louis Pierson. Their collaboration (the Countess, or La Castiglione, as she...
Edward Steichen
In the early 20th century, Paris was the leading center for fashion design and French designers were warming to the creative potential for Fashion Photography. By 1910, Jules, Louis, and Henry Seeberger, who had begun their business as postcard photographers, started to publish portraits of aristocratic and fashionable women in prominent French journals. Around the same time, Lucien Vogel, who had founded two new fashion-oriented publications, La Gazette du Bon Ton and Les Jardin des Mode, ch...
The Rise of the Fashion Magazine
The history of the fashion magazine predates the 20th century. A potential prototype for fashion illustrations began as early as the 17th century, when, in 1672, Jean Donneau de Vise founded Le Mercure galante. Publications like The Lady's Magazine, which published in Britain between 1770 and 1818, also included fashion illustrations. In France, 19th century publications like Le Costume Francais and Journal des Dames et des Mondes carried fashion illustrations too but these relied upon hand-c...
Fashion and the City
In 1947, having arrived in Paris to photograph Dior's "New Look," Richard Avedon's photography took a dramatic turn toward a photojournalisticapproach, as he henceforward photographed models on city streets and against skyline backdrops. As art critic Colin McDowell described it, Avedon "broke away from the decades-old traditional way of photographing fashion [...] His photographs were about action. What [he] did was to introduce movement to some of the most formal clothes in the world and to...
The Swinging Sixties
In the 1960s fashion became less formal, as youth culture demanded a "hip" and "trendy" look. Sixties fashions employed new materials, bold colors, and styles that emphasized the liberation of the body. In London, three iconoclastic fashion photographers from working-class backgrounds: David Bailey, Terence Donovan and Brian Duffy -dubbed the "Black Trinity" by photographer Norman Parkinson - pioneered the "Swinging London" look. The three men became the first celebrity fashion photographers....
Celebrity Culture
From its earliest beginnings, fashion photography has been closely linked with celebrity portraiture. That trend kept pace with the rise of silent movies in the early 20th century (sound arrived in 1927) and fashion photographers often took images of silent film stars, as exemplified by Edward Steichen's famous 1924 portrait of Gloria Swanson for Vanity Fair. Aristocratic women and social movers and shakers also modelled for the camera, as exemplified in Man Ray's equally iconic 1924 portrait...
Combining features on fashion, music and contemporary culture, the 1980s saw the emergence of the so-called "New Style" publication. In 1980 Terry Jones, a former art director at Vogue, launched i-D magazine, a bi-monthly that was hand-stapled and written in typewritten (Courier) text. The magazine was designed to resemble a fanzine and its content...
In wartime Europe, fashion photographers worked under extremely challenging conditions, and the lack of resources (electricity, water, chemistry, and film) significantly reduced studio photography, which relied on lights and elaborate backdrops.
Feb 7, 2014 · With the help of photography, rising couturiers in the 1920s and 1930s, such as Chanel, Schiaparelli, Balenciaga, and Lanvin, each became known for their distinctive styles.
Apr 1, 2024 · Fashion-wise, women were dressed in cloche hats, tubular silhouettes with drop waists, and handkerchief hemlines boldly skimming shins—which were on show for the very first time. A breakdown of...
Throughout the 1920s and 1930s Steichen worked as a fashion photographer for American Vogue and Vanity Fair. His soft-focus portraits of celebrities including, Gloria Swanson and Clara Bow, captured a romanticised vision of Hollywood; a mode still used today.
The 1920s was when “the modern woman’s wardrobe began,” Nothdruft says. Out went the tight corsets and bustles of the Edwardian era, as did the long, hugely impractical dresses, elaborate hair...
