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- Furniture giant Ikea has announced it will stop printing its traditional catalogue, one of the world's biggest annual publications, after 70 years. The company said "fewer people" were reading the printed catalogue as customers moved to digital alternatives to shop and look for inspirations.
www.bbc.com/news/world-europe-55220160
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70 years of our printed catalogue becomes digital. In 2021 our iconic IKEA catalogue was published for the final time worldwide. You can now get even more smart tips, new ways of thinking, new perspectives, new habits, new ideas, new solutions, plus small affordable and sustainable shifts, all rooted in real life at home here on our IKEA ...
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Dec 7, 2020 · Furniture giant Ikea has announced it will stop printing its traditional catalogue, one of the world's biggest annual publications, after 70 years. The company said "fewer people" were...
Dec 7, 2020 · Furniture giant Ikea has announced it will stop printing its traditional catalogue, one of the world's biggest annual publications, after 70 years. The company said "fewer people" were reading...
Dec 7, 2020 · The IKEA Catalog has a phenomenal 70-year legacy. Over the years it has become an iconic and beloved publication, and it has been an important success factor for IKEA to reach and inspire the many people across the world, with home furnishing solutions and products. But times are changing.
Dec 7, 2020 · Customer behavior and media consumption have changed, and fewer people read the IKEA Catalogue today than in years past, so Inter IKEA Systems B.V., the worldwide IKEA franchisor, has decided to end the successful career of the IKEA Catalogue.
The first catalogue did not come out until 1951. Before that, IKEA was a mail order company that didn’t sell furniture, but pens, clocks, electric razors, wallets and bags. At that time, the range was only presented in a small mail order brochure called ikéa-nytt (literally ikéa news).
Feb 24, 2021 · After 70 years, the company announced on its website that it will cease printing and distributing the hard copy and digital version of its famous catalog.
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