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- The third iteration of Chelsea’s logo lasted for approximately 11 years, but in 1964, Chelsea decided to forego the lion symbol and instead make the logo simpler. The result was a simple blue square with the Club’s initials written in an intricate font.
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Following the celebration in 2005, Chelsea created an updated logo based on the previous design, preserving most of the core elements. The Chelsea lion appears almost exactly the same as in the former logo, but this time features a red tongue (instead of gold).
Follow the evolution of Chelsea's iconic logo through the club's rich history.
- Meet Chelsea
- Chelsea’s Evolution
- Roadblocks Along The Way
- The Meaning of Chelsea’s Logo and Chelsea’s Logo History
- Chelsea Today
- Lessons Learned from Chelsea
If you didn’t grow up watching football (and no, we aren’t referring to the NFL), then you might not be as familiar with the Chelsea Football Club, so let us introduce you to it. Commonly referred to simply as “Chelsea,” Chelsea was founded over 100 years ago in 1905 by Gus Mears and belongs to the English Premier League. Throughout the next centur...
While Chelsea’s evolution consisted of various owners, new players being regularly added to the roster, and a wide array of partnerships, below we share a brief history of how the Club’s name and symbolism came to be.
Just like with any sporting team, Chelsea’s roadblocks directly correlate with fans. Fans are loyal to the team they have often grown up with and it’s hard to expand your audience to fans that don’t fall into that category. The only real way to expand an audience is to target new residents who settle down in the Chelsea area, or new markets oversea...
Chelsea’s font choice:
Chelsea’s logo hasn’t maintained the same font throughout the years. At some points, the font included ornate details, and at other points, it included stronger bolder lettering. The typeface today is a sans-serif, closely resembling Chong Old Style Pro. This font is confident and powerful, which is a fitting choice for the team.
Chelsea’s logo color:
As noted throughout Chelsea’s logo evolution, the staple colors of the emblem have always been blue, white, yellow, and red. While these colors individually signify different things, collectively they evoke feelings of passion, expertise, elegance, integrity, and loyalty. For a brand that serves as the premier team in England, these are all important feelings to convey through color choices.
Chelsea’s logo symbols:
Even though Chelsea’s logo has changed over the years, there is one symbol we all often associated with the team – the lion rampant. This lion rampant was initially based on the official coat of arms for the Metropolitan Borough of Chelsea. The lion rampant version that you see today, is the same lion rampant that was reintroduced in 2005 and is a revamping of the older lion rampant from 1953. This symbol was immediately accepted by the team and fans of Chelsea, so it was an easy choice to en...
Over 100 years since Chelsea was initially founded, the football team has even more of a presence today. With players regularly competing in World Cups, tournaments, and Olympic Games, it’s no wonder young football enthusiasts dream of playing on this team one day. Today, Chelsea is led by head coach Graham Potter who signed a five-year contract fo...
While some logos thrive in their simplistic elements, for Chelsea the intricate details are what makes the team’s logo stand out. For a sporting team, especially football, fans, and team members want a logo that showcases the team’s history and expertise. The biggest lesson you can learn from Chelsea is that not all logos are right for any brand. I...
Dec 3, 2023 · Discover the fascinating history of the Chelsea logo, from its humble beginnings in 1905 to the iconic emblem it is today. Uncover the deep symbolism and meaning behind each design iteration as...
- 45 sec
- 144
- LogoJolt
Sep 25, 2017 · The new design was still under the works and hence a stop gap logo was used for one year during the 1952-53 season. The new logo had the initials of the club intertwined in a cipher style.
Apr 12, 2024 · It was the logo of the Royal Hospital Chelsea. It wasn’t applied to the uniform but appeared in the first match programs. Thus, the club earned the nickname “The Pensioners.”. The fate of the club’s name was decided in 1905 at the “Butcher’s Hook” pub.
Aug 22, 2024 · Welcome to a new video where we explore the evolution of Chelsea FC’s iconic logos, from its humble beginnings to the modern emblem that adorns the team’s je...
- 53 sec
- LogoHQ