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Ubisoft stated in its end of 2020 fiscal year investor call in February 2021 that the company will start to make AAA game releases less of a focus and put more focus on mobile and freemium games following fiscal year 2022.
Jan 18, 2023 · People at Ubisoft have been accused of abuse and sexual misconduct, and reports claim it fosters a toxic work culture. Assassin's Creed creative director Ashraf Ismail was fired for...
Jul 6, 2022 · In order to better support more recent titles, Ubisoft says it will be ending online services for 15 games from the early 2010s including Assassin's Creed Brotherhood and Anno 2070 on September...
- Company announces new strategy amid financial troubles, recent game underperformance.
- Ubisoft Forward: Skull & Bones Slideshow
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By Rebekah Valentine
Updated: Jan 12, 2023 10:42 am
Posted: Jan 11, 2023 5:44 pm
Ubisoft has announced that it has, for the sixth time, delayed Skull & Bones, as well as canceled three more unannounced games amid "major challenges" in the industry, the underperformance of Mario + Rabbids: Sparks of Hope and Just Dance 2023, and an upcoming "restructuring."
In a press release today, Ubisoft outlined a new strategy for the remainder of its fiscal year, as well as lowered expectations for the last fiscal quarter. Ubisoft explains the move as a result of the company "facing major challenges as the industry continues to shift towards mega-brands and long-lasting titles than [sic] can reach players across the globe, across platforms and business models."
While Ubisoft notes its goal has been to build large, overarching, global brands, the release adds that "games from this investment phase have yet to be released, while our recent launches have not performed as well as expected." Specifically, the press release later calls out Mario + Rabbids: Sparks of Hope as underperforming in the final weeks of 2022 and early January despite "an ambitious marketing plan." Just Dance 2023 underperformed as well.
During an emergency investor call today, this news certainly worried some investors, who questioned what Ubisoft had remaining in the tank with all these delays and cancellations. They were reassured that for next fiscal year (the one that starts in April), Ubisoft has Avatar: Frontiers of Pandora (which was already delayed once), Assassin's Creed: Mirage (revealed last September), and "other premium unannounced games, including a large one." Oh, and Skull & Bones...if it doesn't get delayed for a seventh time before then.
Rebekah Valentine is a news reporter for IGN. You can find her on Twitter @duckvalentine.
Jan 16, 2024 · An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.
Oct 13, 2023 · Microsoft’s giant Activision Blizzard deal is complete, and it means Ubisoft has now obtained cloud streaming rights for Call of Duty, all other current Activision Blizzard games, and any coming...
May 15, 2024 · Ubisoft has ended development of The Division Heartland, the free-to-play game set in the universe of Tom Clancy’s The Division, the company announced Wednesday. The game was announced in...
