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  3. www.businessoffashion.com › news › retailJack Wills Founder Relaunches Aubin Brand With Backing From ...

    Aug 16, 2021 · The brand’s relaunch as a menswear label comes after a 9-year hiatus. Founder Peter Williams shuttered the brand, originally known as Aubin & Wills, to focus on sister brand Jack Wills in 2012. The partnership with Next reflects changes in the market accelerated by the pandemic.

  4. www.retailgazette.co.uk › blog › 2021Jack Wills founder Peter Williams plots comeback with Next's help

    Aug 15, 2021 · Williams was ousted from Jack Wills in mid-2018 following a row with its then-private equity owner BlueGem. Shortly after, the fashion retailer fell into administration and was rescued by the...

  5. www.drapersonline.com › insight › peter-williams-howPeter Williams: how Aubin’s ‘beautiful relationship’ with ...

    Aug 17, 2021 · The brand, which originally launched as Aubin & Wills in 2008 and opened 12 stores across the UK, was mothballed in 2012 so Williams could focus on the international expansion of Jack Wills, which he co-founded in 1999. He left as CEO in August 2018.

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  7. fashionunited.uk › news › retailBritish menswear brand Aubin returns with backing from Next

    Peter Williams, founder of Jack Wills and Aubin and Wills brands, has announced he is relaunching menswear brand, Aubin this autumn with the backing of Next following a nine-year hiatus. Aubin will return with a new hybrid business model designed to “future proof retail in a post-covid world”.

  8. wwd.com › feature › next-relauches-aubin-mens-labelNext Backs Jack Wills’ Cofounder in Relaunch of Aubin ... - WWD

    Aug 16, 2021 · Six months after taking a stake in the retailer Reiss, Next is teaming with Jack Wills’ cofounder to relaunch the men’s wear label Aubin.

    • Samantha Conti

  9. theeverydayman.co.uk › jack-wills-bids-farewell-toBritish brand Jack Wills Bids Farewell to label Aubin & Wills

    Oct 18, 2012 · British young fashion retailer Jack Wills is set to axe its sister brand Aubin & Wills shortly after Christmas, just 4 years since the brand began trading. Aubin & Wills was set up to offer a slightly less in your face version of the Jack Wills brand which is far less heavily branded and more fashion-oriented.

  10. www.yahoo.com › lifestyle › next-backs-jack-willsNext Backs Jack Wills’ Cofounder in Relaunch of Aubin Men’s Label

    Aug 16, 2021 · Greg Roberts, formerly of Superdry and Jack Wills, will serve as chief executive officer, and Rachel Silvester, an alumna of Jack Wills and Aubin & Wills, has been named creative...