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    • Carphone Warehouse, Dixons and PC World will now just be ‘Currys’
      • Electrical retailer Dixons Carphone has just announced it will be rebranding all of its stores to just ‘Currys’. That means no more Carphone Warehouse, no more Dixons, no more Team Knowhow and no more Currys PC World. Instead, by October this year, all outlets will just become Currys.
      metro.co.uk/2021/05/13/carphone-warehouse-dixons-and-pc-world-will-now-just-be-currys-14574224/
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  2. In 1984 Dixons acquired Currys, a retail chain with 570 shops selling electrical and other household goods; Currys retained its separate brand identity. [7] In February 1993, Dixons bought Vision Technology Group (VTG), operating under the PC World brand at Croydon, Lakeside Shopping Centre, Brentford and Staples Corner. [8]

    • Whatever Happened to Dixons
    • The Beginning
    • The Successful Sixties and Seventies
    • From Southend to The States
    • Currys and PC World
    • Retail to E-Tail and Beyond

    Gone – well, sort of. Over the years, the composition of the British high street has changed immeasurably. At one point, you would find a Dixons opposite a HMV and a Gamestation next to a Woolworths. Sadly, times changed as the internet and out of town shopping centres brought about the death of a number of traditional retailers. But given Dixons’ ...

    Dixons was founded in 1937, by the duo of Charles Kalms and Michael Mindel. The pair had met in London, where Kalms had previously been selling advertising space on the London Underground. Mindel was running a small but relatively successful photographic studio in Oxford Street and was keen to expand. After some brief discussions, the two joined fo...

    Success was followed by expansion. Between 1962 and 1964, the Dixons acquired Ascotts and Bennetts, two of its major competitors. This buying spree resulted in the number of Dixon stores to rise from sixteen to fifty-eight in two short years. Thanks to the swinging sixties and a reduction in working hours, Britain’s leisure activities once again al...

    The group continued to engulf its competitors, absorbing Currys in 1984 and a number of smaller stores and business such as Orbit, Greens, and Bridgers. With their portfolio of stores exceeding 600 at this point and their stock encompassing everything from cameras to refrigerators, Dixons were clearly Great Britain’s number one electrical retailer....

    As noted, Dixons purchased Currys in 1984. The takeover was a protracted one, but once completed the management structure decided that it would be advantageous to keep the two rivals brands operational. As strange as this sounds today, at the time it did make sense: Dixons was popular with customers looking to purchase new technologies, audio and v...

    In 2006, the ever decreasing gaps between the three competing companies and the growing market share of internet retailers proved too much. “This high street has become an increasingly challenging environment and the cost of maintaining a presence there has increased,” noted John Clare, the chief executive of Dixons’ parent company. And so the deci...

  3. May 13, 2021 · Electrical retailer Dixons Carphone has just announced it will be rebranding all of its stores to just ‘Currys’. That means no more Carphone Warehouse, no more Dixons, no more Team Knowhow...

  4. May 13, 2021 · Owner Dixons Carphone said it was bringing all its brands under the name Currys instead. The other names that will disappear are Currys PC World, Carphone Warehouse and Team Knowhow.

  5. May 13, 2021 · Stores under the Carphone and Dixons banners have already largely disappeared from the UK’s high streets. Last year, all remaining standalone Carphone Warehouse stores were closed in what the...

    • Jonathan Eley
  6. May 14, 2021 · Dixons Carphone is rebranding all of its Currys PC World, Carphone Warehouse and Dixons Carphone stores as simply 'Currys'. The rebrand will happen by October alongside the launch of a new Currys website, City A.M. reports.

  7. May 14, 2021 · The Carphone Warehouse name is set to disappear from the high street forever after Dixons Carphone confirmed it will operate under a single brand, Currys, from October 2021.

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