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  1. open.lib.umn.edu › mediaandculture › chapter2.2 Media Effects Theories – Understanding Media and Culture

    Learning Objectives. Identify the basic theories of media effects. Explain the uses of various media effects theories. Early media studies focused on the use of mass media in propaganda and persuasion. However, journalists and researchers soon looked to behavioral sciences to help figure out the effect of mass media and communications on society.

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  3. mediatheoryjournal.org › 2017/11/13 › simon-dawesSimon Dawes: What is Media Theory? – Media Theory

    Nov 13, 2017 · Kendall, G. and Wickham, G. (1999) Using Foucault’s Methods, London: SAGE. Simon Dawes is the founding editor of Media Theory. He is Maître de conférences (Lecturer) at Université de Versailles Saint-Quentin-en-Yvelines (UVSQ), France, and the author of British Broadcasting and the Public-Private Dichotomy: Neoliberalism, Citizenship and ...

  4. socialsci.libretexts.org › Courses › Collin_College7.2: Media Effects Theories - Social Sci LibreTexts

    • Challenges to the Direct Effects Theory. The results of the People’s Choice Study challenged this model. Conducted in 1940, the study attempted to gauge the effects of political campaigns on voter choice.
    • Agenda-Setting Theory. In contrast to the extreme views of the direct effects model, the agenda-setting theory of media stated that mass media determine the issues that concern the public rather than the public’s views.
    • Uses and Gratifications Theory. Practitioners of the uses and gratifications theory study the ways the public consumes media. This theory states that consumers use the media to satisfy specific needs or desires.
    • Symbolic Interactionism. Another commonly used media theory, symbolic interactionism, states that the self is derived from and develops through human interaction.

  5. mediatheory.net › media-effectsMedia Effects Theory | How Media Influences Our Daily Lives

    Aug 6, 2023 · Cognitive Effects: Media can influence our knowledge, understanding, and memory. It can introduce us to new ideas, expand our horizons, and shape our perceptions of reality. However, it is crucial to evaluate the accuracy and credibility of the information presented in media sources (Livingstone, 2004). Emotional Effects: Media can further ...

  6. www.oxfordreference.com › display › 10Media theory - Oxford Reference

    Oct 18, 2024 · media theory. 1. Broadly, any coherent framework of ideas and concepts for analysing or generating investigable hypotheses about mediated communication, including media comparisons and theories of influence and use. Such theories may be further distinguished as sociological (see media sociology), psychological (see media psychology), semiotic ...

  7. www.researchgate.net › publication › 344672013(PDF) Media Effects Theories: An Overview - ResearchGate

    Oct 15, 2020 · define a media effects theory as a theory that attempts to explain the uses and effects of media on . individuals, groups, or societies as a whole. To be labeled a media effects theory, a theory at

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  9. journalcontent.mediatheoryjournal.org › indexWhat is Media Theory? | Media Theory

    Oct 22, 2017 · Simon Dawes's introduction to the inaugural issue of Media Theory.

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