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  1. ASU logos and brand marks. A logo is the simplest visual expression of the brand it represents. To ensure the brand is always presented at its most ideal, guidelines have been developed for each of the logos associated with the ASU brand.

    • Rankings

      Rankings suggested for use for ASU are reviewed monthly by...

    • Spirit Marks

      Elements of the ASU brand. ASU logos and brand marks. Spirit...

    • Who May Use The Logo
    • Prominent Location
    • Minimum Reproduction

    The Arizona State University logos may be used only by faculty, staff and units of the university when conducting university business. Voluntary faculty and staff organizations may not use these marks. Most student organizations may not use the mark. However, paraprofessional student organizations may use the university’s marks when representing th...

    Place a logo in a prominent position on all electronic and print communication. A unit logo is granted only under particular circumstances. Only one ASU logo may be used on any materials, either the ASU logo or an ASU unit logo.

    The minimum print reproduction size is 5/16”. The minimum digital reproduction size is 47 pixels wide (to accommodate mobile app icons).

  2. Aug 2, 2024 · The logo consists of two parts: text and image. The text has a hand-drawn appearance. Behind the letter “S” is the sun, with rays extending to the letters “A” and “U.” The full name of the university is included. The logo uses the university’s maroon and gold colors, reflecting the brand’s personality and traditions.

  3. Elements of the ASU brand. ASU logos and brand marks. Spirit marks. These marks are used to support, promote and celebrate Sun Devil® Athletics and ASU-recognized student organizations.

  4. Jun 10, 2024 · The main logo of the Arizona State Sun Devils does not have any inscriptions. But the team has its font of individual design. The designers made the serifs on the letters look like small sharp horns and are associated with the sportsmen’s mascot, the cartoon devil Sparky. The logo uses the university’s official colors of maroon and gold.

    • 1885
    • thesundevils.com
    • Tempe, Arizona, U.S.
  5. Arizona State University Phoenix design firm Esser Design, owned by two ASU alumni, began work on this project in September 1994. This logo was chosen by the school out of five candidates (see above), and cost the school...

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  7. Oct 6, 2020 · When you think of Arizona State University, one of the few things that you instantly picture (besides innovation of course) is probably Sparky, the Sun Devil. The funny little devil with a strange little mustache and a mischievous smile, is generally loved by students and faculty.

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