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  2. Here’s what sociological research is: the systematic study of people, institutions, or social phenomena using measurement techniques such as surveys, interviews, focus groups, ethnography, or comprehensive analysis of texts.

    • Literature Review

      Here are some do’s and don’ts for writing literature...

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      Sociologists' take on pop culture, the news, and everyday...

    • Why Study Theory

      In order to do so, it would be helpful to point out how...

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    • Surveys
    • Experiments
    • Field Research

    As a research method, a surveycollects data from subjects who respond to a series of questions about behaviours and opinions, often in the form of a questionnaire. The survey is one of the most widely used positivist research methods. The standard survey format allows individuals a level of anonymity in which they can express personal ideas. At som...

    You’ve probably tested personal social theories. “If I study at night and review in the morning, I’ll improve my retention skills.” Or, “If I stop drinking soda, I’ll feel better.” Cause and effect. If this, then that. When you test the theory, your results either prove or disprove your hypothesis. One way researchers test social theories is by con...

    The work of sociology rarely happens in limited, confined spaces. Sociologists seldom study subjects in their own offices or laboratories. Rather, sociologists go out into the world. They meet subjects where they live, work, and play. Field research refers to gathering primary datafrom a natural environment without doing a lab experiment or a surve...

    • William Little
    • 2016
  3. Sociologists use empirical data and/or an interpretative framework to increase understanding of societies and social interactions, but in all cases research begins with the pursuit of an answer to a question. Paradoxically, the most interesting research findings often lead to more research!

    • Ask a Question or Find a Research Topic. The first step of the scientific method is to ask a question, select a problem, and identify the specific area of interest.
    • Review the Literature/Research Existing Sources. The next step researchers undertake is to conduct background research through a literature review, which is a review of any existing similar or related studies.
    • Formulate a Hypothesis. A hypothesis is an explanation for a phenomenon based on a conjecture about the relationship between the phenomenon and one or more causal factors.
    • Design and Conduct a Study. Researchers design studies to maximize reliability, which refers to how likely research results are to be replicated if the study is reproduced.
  4. Sociologists study society and human behavior, and in order to do so, they sometimes go to extreme measures to do research that will provide insightful and valuable results. They go beyond common sense understandings in trying to explain or understand social phenomena.

  5. Feb 20, 2021 · Using the scientific method, a researcher conducts a study in five phases: asking a question, researching existing sources, formulating a hypothesis, conducting a study, and drawing conclusions. The scientific method is useful in that it provides a clear method of organizing a study.

  6. Sociologists make use of tried and true methods of research, such as experiments, surveys, and field research. But humans and their social interactions are so diverse that these interactions can seem impossible to chart or explain.

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