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- The primary colour palette mixes tradition, luxury and modernity with Liberty’s famous purple supported by a subtle gold, black and white. The new branding is designed to work seamlessly across all of Liberty’s many applications, both in-store and online, from its iconic carrier bags and swing tags to its new website and app.
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Jun 16, 2020 · While the new logotype has a stripped-back look, presumably designed with digital in mind, Liberty’s character comes through in the slightly quirkier primary typeface, Lasenby Sans (named after founder Arthur Lasenby Liberty), complete with an E in the style of an epsilon.
Jun 11, 2020 · The branding will be used across all packaging as well as own brand Liberty collections and collaborations. The synonymous Liberty purple remains in a richer hue with a cooler, whiter gold accent. Launching today, the new website will be the first and most impactful use of the branding.
Jun 12, 2020 · In advance of the U.K.’s physical retail reopening for business on Monday, the heritage store has announced the launch of a new-look branding and logo concept, reimagined digital platform...
- Stephanie Hirschmiller
The primary colour palette mixes tradition, luxury and modernity with Liberty’s famous purple supported by a subtle gold, black and white. The new branding is designed to work seamlessly across all of Liberty’s many applications, both in-store and online, from its iconic carrier bags and swing tags to its new website and app.
Jun 12, 2020 · London department store Liberty has completed a rebranding including a new logo and redesigned website, as it celebrates its 145th birthday this year. Liberty’s new website, LibertyLondon.com, aims to offer local and international customers a “truly unique and relevant experience”, helping to drive its global business.
- Rosie Shepard
As we embark on our 145th year, we also enter the latest phase in our brand evolution - unveiling a new Liberty logo, that is inextricably linked to our past. Throughout Liberty’s history, innumerable logos have appeared across the iconic door, each one reflecting the times in which it was created.
Expect exhilarating compositions of evocative botanicals and essential oils that’ll transport you to other times and places. Not only that, but there are three new fragrances to discover in the floral oud capsule collection: Hera Reigns and Ianthe Oud plus the brand new Vine Thief. Where might Liberty LBTY. Fragrance take you, you ask?
