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I Love New York (stylized I NY) is a slogan, a logo, and a song that are the basis of an advertising campaign developed by the marketing firm Wells, Rich, and Greene under the directorship of Mary Wells Lawrence [1] used since 1977 to promote tourism in the state of New York.
Jul 7, 2017 · More iconic than yellow cabs or even the blue and white beacon of an Anthora cup, the “I Love NY” logo is an internationally recognized symbol of this dreamy city that never sleeps. Like any New York narrative, the logo’s story is sure to surprise, intrigue, and inspire you.
Sep 2, 2020 · “I’m from Cape Cod, but I Love New York,” or, “I’m from New Hampshire but I Love New York.” The ultimate tagline for the commercial was “If you love the outdoors, you'll love New York.”
- My Own Story with New York City
- Why Many People Claimed to Have Created This Campaign
- The State of New York City Going Into The 80s
- Treating New York Like A Product & Not A City
- Putting Together The “I Love New York” Campaign
- Two Two Most Important Parts of The Campaign
- The Very Quick Success of The “I Love New York” Campaign
- Final Thoughts on The “I Love New York” Tourism Campaign
NYC is very near and dear to my heart. In 2005 I went to work at a sports summer camp in Connecticut. This was only a few hours from the city and being that close meant days off, and weekends spent there. A majority of the staff were from the New York area, and I met people that became some of my closest friends. This meant there were always places...
With anything successful, many people say they were responsible for its creation. The “I Love New York” campaign is no different. The campaign involved a lot of people, but the marketing campaign came down to two women. The first is the godmother of advertising, Mary Wells Lawrence. But the one who really was the heart and soul behind the campaign ...
If you want a full history of New York City in the 80s, you need to check out my podcast interview with Greg Young. Greg is one of the hosts of the Bowery Boys–the definitie New York City podcast. In the episode, Greg and I talk about the state of the economy, the politics, and the culture of New York City in the 80s. We also discuss the movies tha...
This was the critical idea behind the success of the “I Love New York” campaign. Even though it was an overwhelming project, Maas stated how they had to think of New York as a product such as a bar of soap in order to sell it. They threw out any idea of tourism and treated it like a genuine product. Here’s another great advertising campaign from th...
“Wells Rich Greene” now had to put all this information together into an effective marketing campaign. It’s not like New York hadn’t been promoting itself, but it was so hard to get people to a city where you will probably be mugged. The state and city had also been horrendous at promoting itself. They actually had the lowest marketing budget per c...
The campaign looked good, but it took a few more things for it to be a success. The first was the jingle created for the commercial. But instead of going with the initial tagline, composer Steve Karmen simply called it: “I Love New York.” Have a listen to it here: The famous–and iconic–“I Love New York” logo would be the last piece of the puzzle. I...
The commercials started airing in 1977 — and caught on quickly. People loved the jingle and the simple, but effective, logo. Jane Maas explains how the agency used an advertising technique called “roadblocking” that helped with the success of the promotion. Roadblocking is making sure an ad runs during the evening news, at the same time period. Sin...
New York is my favorite city on earth. I’ve been to a few of the world’s big cities, but New York takes the cake for me. I also live near Detroit, Michigan, and it’s been astounding to see the setbacks that they have faced. New York was in the same precedent and the “I Love New York” campaign was able to capture the spirit of the city with perfect ...
Jun 14, 2017 · Since 1977, the omnipresent "I Love NY" logo has come to symbolize New York City. But its history as a way to save the tourism industry may surprise you.
Aug 7, 2020 · Emblazoned on merchandise the world over and the reason we punctuate messages to loved ones with an amorous emoji, the I ♥ NY logo has endured. Designed by the late Milton Glaser in 1976, its...
The Wells Rich Greene team chose the simple slogan “I Love New York.” All that was left was the logo. The iconic I NY logo was born in a yellow Manhattan cab, waiting at a red light. Milton Glaser scribbled the simple idea, I NY, on an envelope in red pencil. I and were placed above NY.
