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What does “logo” stand for?
What does logos mean in Greek?
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What is logo psychology & why is it important?
What is the difference between a logo and a brand?
Jan 23, 2024 · What does “logo” stand for? If we need to define logos, we could say that, at its core, a logo or logotype is a visual mark or symbol that represents a company , organization, or even a project. It’s the face of those brands and organizations, serving as an immediate identifier.
Jan 26, 2022 · What is logos? In Greek, the word logos literally translates to “word, reason, or discourse.” The word logos is related to many different words that have to do with reason, discourse, or knowledge, such as logic, logical, and any words that end in the suffixes -logy or -logue.
- What’s The Purpose of A Logo?
- Why Do Logos Matter to The World?
- Free eBook: Logo Design Tips from The Pro’s
The primary role of a logo is to identify…Remember this, as it trumps all other advice you’ll ever hear. Identification is what really matters. That’s it. Trends come and go, design tools and techniques will evolve, what we perceive a logo to be may even drastically change with time, but for all eternity the single most important goal of a logo wil...
They are the face of a business, product or service
When you picture a business in your mind, you often immediately picture the logo, be it the golden arches of a famous fast food company, or the apple with the bite out of it representing one of my favourite technology brands. Likewise, when you see a logo you’re familiar with, as you did with the Nike and Apple logos above, you’ll immediately associate it with your memories, experiences, and interactions with the brand.
Establish Instant Brand Recognition
A well-designed logo will be memorable, helping customers to remember the brand. Shapes and colours are easier for the human brain to process and memorise than words are. This means that if the identity is unique in the marketplace it’s easy to find and identify the company once again to purchase its services, and to recommend to friends.
Logo design influences our decisions
From our very first day we build up a visual library in our mind and begin to associate fonts, shapes and colours with specific emotions and objects. By simply looking at a logo, like it or not we will immediately make judgements, and perceive a business, product or service in a certain way. If we think a company looks too expensive, too corporate, too fun, or too radical we will avoid it. Likewise, if the logo (and the associated brand identity) looks like the type of company, products or se...
Grab this free eBook I created packed full of expert logo design tips and advice from some of the worlds greatest logo designers, including Aaron Draplin, Michael Bierut, David Airey, Von Glitschka, Jacob Cass & many more! Download the free logo design tips eBook here. Enjoyed this article? Share on social!
Aug 21, 2023 · Discover the definition of logos, their importance, types, design tips, color psychology, shapes, typography, and inspiring stories behind famous logos.
Sep 16, 2022 · Logos is a persuasive device that’s used in writing and public speaking. It employs facts, figures, data, and other credible evidence to support an opinion, argument, or conclusion. These facts appeal to the audience’s sense of reason and reinforce the writer’s claims.
Logos are a distinctive part of your company’s brand identity. Used alongside other essential assets, like your brand name and product design, your logo separates you from the competition, connects with your target audience, and fosters recognition.
Jun 25, 2024 · A logo is a graphic design element comprised of words (typography), images, shapes, symbols and colors to identify and represent a brand, business or product. Specific types of logos come in all different shapes and sizes that run the gamut from simple text logotypes to abstract logo marks (we’ll go into more detail about those soon).
