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      • YouGov Profiles data shows that three-quarters of sports fans in Britain (77%) still follow their sport live on TV. Three in five British sports fans also watch highlights or repeats (63%) on TV. Online streaming, used by three in ten British sports fans to watch live action (30%), has certainly made a mark, but it has ample room for more growth.
      sport.yougov.com/sports-media-consumption-patterns-in-britain/
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  2. For British football fans, the crowd's roar is as iconic as the whistle, livescore and the goals themselves. But the tapestry of British fan culture stretches far beyond the stands, evolving and adapting to social and technological shifts while preserving the unwavering passion that makes it unique.

    • The Five New Football Fan Cultures - Which One Are You?
    • Carra: Football Brings People Together
    • Follow The 2021/22 Season Live on Sky Sports

    Lifer Considered the 'traditional' football fan, Lifers are often one-club lifelong fans who have had a football-orientated upbringing. How they became a football fan: They were probably put in a club-coloured romper suit from birth and taken to games as a toddler, where the bug bit them hard. Their childhood was most likely punctuated with memorie...

    Jamie Carragher, Sky Sports Premier Leaguepundit and lifelong fan, said: "The relationship between fans and football is evolving and we are seeing far more people interact with football in so many ways. It's great to celebrate this diversity and open the door to conversations with people we wouldn't have before. "Football brings people together and...

    The 2021/22 Premier League season will start on Friday August 13 as newcomers Brentford host Arsenal - and there are 128 matches to look forward to across the campaign. Sky Sports will be there every step of the way as Manchester City look to defend their crown, showcasing more of the moments that matter from what will be a hard-fought season in th...

  3. Aug 11, 2021 · Football fan culture in the UK is shifting, with a more diverse make-up of how fans follow the game explored in ‘ Football Fandom 2021’, a new report commissioned by Sky Sports, ahead of start of...

  4. Aug 2, 2023 · Matchday and fan behaviour. Almost half of fans (48.6%) live within 15 miles of their home team’s stadium, while one in ten (10.8%) live more than 200 miles away. Two thirds of fans (65.7% agreed with the statement that swearing and bad language was part of watching football.

  5. The most popular participation sport overall is Swimming with 33% of women taking the plunge each week compared with 29% of men. The only other sports with weekly participation higher than one in ten among women are Cycling and Tennis.

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  6. Sep 5, 2022 · According to a survey conducted by Statista as part of the Global Consumer Survey, soccer is by far the favorite sport in the UK, with 80 percent of British fans watching it.

  7. Football fan culture in the UK is shifting, with a more diverse make-up of how fans follow the game explored in ‘ Football Fandom in 2021’, a new report commissioned by Sky Sports, ahead of the start of the domestic football season.

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