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14.3.7.5 For local identification, sections, Groups, Districts and counties in the Nations must use their name beneath the main Scout logo and follow the advice on colour use given in the brand guidelines.
- #SkillsForLife - The Scout Association
Our logo should only appear in a single colour; black, white...
- #SkillsForLife - The Scout Association
- Our values
- Logotype
- Stack lock-up
- Linear lock-up
- County, Area or Region logo lock-up personalisation
- Group logo lock-up personalisation
- Core colours
- Recommended combinations
- Young people first
- Regular Light
- Typography and grids
- #SkillsForLife
- How we talk
- A little guide to how we talk
- How we talk about skills for life
- Initiative
- Need a sparky headline?
- A little detail goes a long way
- We’re proud be an inclusive movement,
- Digital accessibility
- Please remember:
- Please don’t:
- Before you make your content live:
- Speak up.
- member.support@scouts.org.uk
As Scouts we live by our values. They run through everything we do, how we act and the way we treat each other.
Our logo is very important to us. It’s the symbol that represents and unites us as a movement. Please use it consistently, to build awareness, recognition and adoption of our brand.
Please use this version when there is enough room.
Please use this when there isn’t enough room to use the stack version. Note: All rules apply to both linear and stack versions of our logotype. Always use the supplied artwork files. These are available at scoutsbrand.org.uk The fleur-de-lis may be used when it's already clear it's in a Scouts context.
There is a logo generator on the Scout brand centre that allows you to create and download a personalised logo free of charge.
District logo lock-up personalisation County, Area or Region logo lock-up personalisation Group logo lock-up personalisation from each devolved nation
We use ten colours, plus black and white. The familiar purple is our core colour. The colours are best used alone, or in the pairs shown over the next four pages. They are vibrant, engaging and help bring our brand to life. When using colour with an image, choose a colour from the palette that complements the image. Always use the correct colour ...
The following colour combinations have been tested for accessibility. Always use high contrast combinations for maximum readability. ‘ We're looking for the future makers, the dream builders and the inspirers.’
Safeguarding – a code of practice Black text on a yellow background is strongly associated with safeguarding in Scouts, and should be reserved for that where possible. A key exception is when we use it for high accessibility name badges.
Nunito Sans is available at fonts.google.com/specimen/Nunito+Sans
Grids bring order to the page; they allow for the consistent organisation of text, graphics and photographic elements. In both print and digital communications, we need to allow key elements space to breathe. This means not trying to cram too much on a page. With smaller print communications, we recommend a four column grid. For larger banners and ...
Photography Inspiring photography is at the heart of our brand. Our photography should show our diversity, fun, friendship and adventure but above all, give a sense of belonging. The emphasis should be on capturing moments of connection, learning, sharing, achievement and friendship. They should focus on the emotional response to activities rather...
Here's the thing. The way we talk is just as important as what we say. It helps people get to know us, understand us better and more likely to support us. It's about getting our personality across. The way we talk is grounded, conversational, colourful, relatable, inspiring and surprising. Easy to say. But how do you get started? Well, put simpl...
Use short sentences and snappy headlines. Avoid unnecessary information such as ‘As a team, we have...’ Jump straight into the action. Use active language such as ‘We’re’ rather than ‘We have been’. Use simple words instead of stuffy ones, such as ‘make sure’ instead of ‘ensure’. Use contractions such as ‘we’re’ instead of ‘we are’. Use do...
From this: Independence Resilience Dedication Curiosity Adaptability Teamwork Empathy Motivation Patience
To this: Under your own steam or Doing your own thing Try, try again or Get back up and try again Sticking at it or Going for it Asking the big questions With a plan B (and C) up your sleeve or Thinking on your feet Mucking in or Playing your part Stepping into their shoes or Seeing their side Go-getting or Give it a go As long as it takes or No ru...
Pair a grounded skill with an everyday place, time or activity and you’ve got a sparky headline. It makes the skills young people learn at Scouts sound within reach. We want parents and young people to think ‘that could be me’. The one thing all these examples have in common is that we’ve used detail and everyday language to show the different ski...
Use detail to help ground ‘skills for life’ and to paint a picture of what it’s really like to volunteer for Scouts. Make it everyday colourful, make it real, make it personal: We need tea makers, activity planners, tidy-uppers and helpers for as little or as much time as you can spare.
Use gender neutral terms for people, such as ‘volunteers’, and ‘members’, and not words like ‘guys.’ Avoid gendered language such as ‘mankind.’ ‘Humankind’ is better. Use inclusive pronouns such as ‘We.’ This shows we’re part of team, working together. Don’t assume everyone has parents. Words such as carer or caregiver are better. Think c...
We need to make our branded communications as inclusive and accessible as possible. Please follow this advice when creating online content. There are four principles a website must meet to be accessible: Perceivable – users are able to recognise and use websites with the senses available to them Operable – users can find content, regardless ...
Add alternative text (Alt text) to every media file for people who use screen readers. Alt text should: be descriptive and able to build up an image in your mind describe as many things in the fore-ground and background as possible, including colours and objects no more than one or two sentences. Use clear call to actions – don’t use ‘click here...
Capitalise whole words Use language like ‘the blue box at the bottom of the page’ Italicise or underline font Use emojis or smiley faces in any website content Insert Excel tables (these aren’t easily readable on mobile devices). Use bullet points instead to display data Use a blue background when adding a hyperlink within text.
In Microsoft Word and PowerPoint, you can use the accessibility tool to check for errors, warnings and tips. To use this tool, click the ‘Review’ tab and then click ‘Check Accessibility.’ Try navigating the page with your key-board – Take the nomouse challenge Test your webpage on different devices press F5 on your keyboard, click the arrow next ...
Presentation title Page heading Welcome We’re so proud to share our brand with you. This guide will help you understand who we are, what we do and how we present ourselves to the world. Please use our brand with pride and treat it with respect. When we have a strong, unifi ed and consistent brand, making our benefi ts clear we will attract more sup...
Facebook.com/scoutassociation Instagram.com/scouts Twitter.com/scouts scoutsbrand.org.uk
logo must appear in white. On a white background, the logo must appear in black or purple, apart from in the nations where the following colours should be used: Scotland
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The other key part of our brand is our visual identity - our logo, colours, font and tone of voice. You can find out more about this in our brand guidelines. We use our brand to help people understand what we do and inspire them to support us.
Mar 28, 2023 · A new brand and visual identity for the Scouts goes live today, focusing on skills for life as our key benefit. As well as making it easier to talk about Scouting, we are introducing a new logo, colour palette, free brand font and tone of voice.
Our logo should only appear in a single colour; black, white or purple, except for Scouts in the nations where the following colours should be used: Scotland - Scout Blue Wales - Scout Red Northern Ireland - Scout Green or Scout Purple Colour references can be found on pages 24-25. 14 Skills for Life
Welcome to the Scout brand centre. Learn more about our brand and get all you need to create great communications. Download guidelines and logos straightaway, or if you are an adult volunteer you can register to access a wide range of tools, resources and templates.
