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We have many brands, each addressing different lifestyles around the globe, providing our consumers the best products and services for what they need to improve their life at home.
- Our Brands and Products
At Whirlpool Corporation, we don’t just build products. We...
- Our Brands and Products
Whirlpool owns and operates several major brands, not just in the U.S., but globally. These include well-known names like KitchenAid, Maytag, Amana, JennAir, and Consul. Each brand caters to different markets and demographics, offering a range of products from refrigerators to mixers.
At Whirlpool Corporation, we don’t just build products. We create rich consumer experiences. This is done through our strong portfolio of brands operating around the globe, which have helped us to establish our reputation as the world’s leading kitchen and laundry appliance company.
- Seeger Refrigerator Co. and R.C.A. Stoves and Air Conditioners
- Maytag Corp.
- KitchenAid
- Hefei Rongshida Sanyo Electric Co., Ltd.
- Indesit Company S.p.A.
- Whirlpool Diversity & Inclusiveness Transparency
- The Bottom Line
Type of businesses: Refrigerators, stoves, and air conditionersAcquisition price: Not available (3-company merger)Date of purchase: July 1955Type of business: Washers, dryers, kitchen and home appliancesAcquisition price: $1.7 billion cash and stockDate of purchase: March 31, 2006Type of business: Kitchen and home appliancesAcquisition price: UndisclosedDate of purchase: January 12, 1985Type of business: Home appliances (China)Acquisition price: Reported $552 million for 51% stakeDate of purchase: October 24, 2014Type of business: Home appliances (Europe)Acquisition price: Reported $1 billion for 60.4% stakeDate of purchase: October 14, 2014As part of our effort to improve the awareness of the importance of diversity in companies, we have highlighted the transparency of Whirlpool’s commitment to diversity, inclusiveness, and social responsibility. This chart illustrates how Whirlpool reports the diversity of its management and workforce. This shows if Whirlpool discloses data about th...
Whirlpool Corp. was born in 1908 when Lou Upton sold electric washing machines to Sears. Upton and his uncle secured financing three years later to begin making a patented model under the tag Upton Machine Company. The name wasn’t changed to Whirlpool until 1950. The company has grown by leaps and bounds since its modest inception and sells product...
Our brands — Amana®, Whirlpool®, Maytag®, KitchenAid® and JennAir® — have become trusted household names that live under the Whirlpool Corporation umbrella.
The company markets its namesake flagship brand Whirlpool alongside other brands including Maytag, KitchenAid, JennAir, Amana, Gladiator GarageWorks, Inglis, Estate, Brastemp, Bauknecht, Ignis, Indesit, Consul, and, in Europe, Hotpoint (in the Americas, the Hotpoint brand is controlled by Haier).
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Mar 2, 2024 · As of 2024, the largest shareholder of Whirlpool is BlackRock, which owns just over 10% of the company’s outstanding shares. Other major shareholders include Vanguard Group, State Street, and Fidelity.
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