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     openart.ai

     • Appealing to children with Happy Meals, fun toys and characters like Ronald McDonald fosters brand loyalty from a young age. Playgrounds and indoor play areas create a welcoming environment for families, making McDonald’s a go-to destination for parents with kids.
     www.marketingexplainers.com/mcdonalds-marketing-strategy-explained/

     McDonald’s Marketing Strategy Explained

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   What draws kids to McDonald's?

   • A major part of what draws kids to McDonald’s — and with them their families — over and over again are the toys in the chain’s Happy Meals. It’s not about the food. What McDonald’s is really selling to children is the party. The package with puzzles just for them. The games. In some places, the playgrounds. And most of all, the toys.

   How McDonald’s keeps kids hooked on Happy Meals

   www.chicagotribune.com/2018/02/27/how-mcdonalds-keeps-kids-hooked-on-happy-meals/

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   How McDonald's has perfected the art of marketing to children?

   • MUMMY bloggers spreading the word, teachers selling Happy Meals to kids: this is how McDonald’s has perfected the art of marketing to children. MOTHERS spreading the word, teachers selling Happy Meals: McDonald’s has perfected the art of marketing to children without marketing to children.

   How McDonald’s is luring kids - news.com.au

   www.news.com.au/finance/business/retail/how-mcdonalds-is-luring-kids/news-story/ad08c40533041489e371735d315c7bda

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   Is McDonald's a good place for kids to eat?

   • Despite a move to fast-casual restaurants that has hurt the industry, fast food isn’t an occasional treat for children in this country. It’s a dietary staple. And a major part of what draws kids to McDonald’s — and with them their families — over and over again are the toys. Of course it is.

   How McDonald’s keeps kids hooked on Happy Meals

   www.chicagotribune.com/2018/02/27/how-mcdonalds-keeps-kids-hooked-on-happy-meals/

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   Why do kids love McDonald's?

   • But this kind of marketing, and the pleading from kids, coupled with convenience and low cost, are powerful forces. What McDonald’s has done is teach kids to associate its less-than-ideal meals with fun, which is what matters to them more than the quality of the chicken or beef.

   How McDonald’s keeps kids hooked on Happy Meals

   www.chicagotribune.com/2018/02/27/how-mcdonalds-keeps-kids-hooked-on-happy-meals/

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   Why does McDonald's have a Happy Meal?

   • Thanks to the Happy Meal, kids have a reason to ask for McDonald’s by name in search of a more fun dining experience (and a cool toy). At the same time, it made fast food stops more palatable for busy parents. Critics point to the Happy Meal as the start of a child-focused advertising push along with a focus on unhealthy fast food.

   Happy Meal Marketing – Braithwaite Communications

   gobraithwaite.com/thinking/happy-meal-marketing/

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   Does McDonald's target kids?

   • Through another program, McDonald’s teaches teenagers work skills while getting them to work for free. The week-long ‘Camp Mickey Ds’ summer program teaches students to work the registers, serve food and make their own lunches. According to the Civil Eats blog, McDonald’s targeting kids is a deliberate strategy to revive its flagging sales.

   How McDonald’s is luring kids - news.com.au

   www.news.com.au/finance/business/retail/how-mcdonalds-is-luring-kids/news-story/ad08c40533041489e371735d315c7bda

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3. mcdonaldsneo.com › mcdonalds-and-the-evolution-ofMcDonald’s and the Evolution of Kid-Friendly Marketing Strategies

   mcdonaldsneo.com › mcdonalds-and-the-evolution-of

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   McDonald’s PlayPlaces, indoor playgrounds situated within the restaurant premises, have provided an additional layer of engagement for children. Over the years, these PlayPlaces have evolved, incorporating interactive games and digital elements to enhance children’s play experience.

4. www.shortform.com › blog › happy-meal-marketing-strategyThe Happy Meal Marketing Strategy: Kids as Customers - Shortform

   www.shortform.com › blog › happy-meal-marketing-strategy

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   May 8, 2021 · The happy meal marketing strategy is part of McDonald's overall strategy to appeal to kids and build a loyal customer base. Read more.

5. www.news.com.au › finance › businessHow McDonald’s is luring kids - news.com.au

   www.news.com.au › finance › business

   Mar 23, 2015 · How McDonald’s is luring kids. MUMMY bloggers spreading the word, teachers selling Happy Meals to kids: this is how McDonald’s has perfected the art of marketing to children.

   • Author: Frank Chung

6. corporate.mcdonalds.com › corpmcd › our-storiesHere's how (and why) we're evolving our Happy Meals around ...

   corporate.mcdonalds.com › corpmcd › our-stories

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   At McDonald’s, we help feed more than 40,000 communities around the world – and we’ve worked hard over the years to evolve our Happy Meal and offer more balanced options for our youngest guests.

7. www.chicagotribune.com › 2018/02/27 › how-mcdonaldsHow McDonald’s keeps kids hooked on Happy Meals

   www.chicagotribune.com › 2018/02/27 › how-mcdonalds

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   Feb 27, 2018 · A major part of what draws kids to McDonald’s — and with them their families — over and over again are the toys in the chain’s Happy Meals.

8. homeschoolingdietitianmom.com › attracts-kids-fastWhat Attracts Kids to Fast Food? - Homeschooling Dietitian Mom

   homeschoolingdietitianmom.com › attracts-kids-fast

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   Oct 1, 2024 · So What Attracts Kids to Fast Food? I read a book years ago titled, “Fast Food Nation.” It was an excellent book that discussed the psychology behind eating at a fast food restaurant. For example, the author, Eric Schlosser, discusses how eating at McDonald's is an “experience.”

9. Videos

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     How to Make MCDONALDS Happy Meal Kid vs Food Skit Pretend Playtime for Kids

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     The Best Of Happy Meal Commercials Ever From McDonald's

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10. gobraithwaite.com › thinking › happy-meal-marketingHappy Meal Marketing – Braithwaite Communications

    gobraithwaite.com › thinking › happy-meal-marketing

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    May 31, 2022 · For its part, McDonald’s has kept up a steady stream of new toy promotions from Beanie Babies to Marvel to keep kids interested. And it’s evolved the meals to keep parents on board, including healthier food options and more sustainable packaging.