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- Rx Food. Consumers have turned to food to help manage and treat conditions. For the period from May to October 2020, sales of foods and beverages that help control hypertension grew 11%, weight control products were up 13%, and diabetes care product sales climbed by 14%, according to IRI’s innovation report.
- Alternative Formulations. Increasingly, consumers are seeking alternative food and beverage formulations that help them avoid unwanted ingredients and/or perceived allergens.
- The Kid Continuum. With pandemic constraints keeping kids tethered to their homes, households with kids have never offered a greater diversity of new food/beverage market opportunities.
- Global Modifications. One-third of consumers are looking forward to trying new global foods and/or flavors this year, and 42% seek out spicy foods, according to Datassential.
- Overview
- 1. Meal kits
- 2. Virtual cooking classes
- 3. Bhorta
- 4. Plant-based ‘fish’
- 5. Michelin-starred burgers
- 6. Meal-sized sandwiches
- 7. Regenerative agriculture
- 8. Fine freezer food
- 9. Takeaway cocktails
We break down the surprising culinary trends and innovations set to shape your dining in the year ahead, each pioneered by trailblazing chefs adapting to the changing tastes of diners during the pandemic.
This article was adapted from National Geographic Traveller (UK).
Meal kits have proved to be the saviour of the restaurant industry over the past year, with neatly packaged ‘dine at home’ experiences providing a vital revenue stream for chefs. From burgers and pizza to multi-course Michelin menus, almost every big-name UK restaurant now has a meal kit offering. They’ve been embraced by consumers during lockdowns, and while some believe they’ll be less popular once restaurants reopen, many chefs are planning for a future where meal kits play at least some part. It may be that we’ll order a kit once or twice a year rather than every other week, but the concept seems here to stay.
Read more: Five meal kits from top restaurants to cook at home
This trend is partly related to the meal kit boom, as many chefs recorded short video tutorials on how to finish dishes at home, which developed into full-scale, live, paid-for cooking classes. This looks set to continue, with the likes of Tom Aikens offering weekly online classes from his newly Michelin-starred restaurant Muse and master French ba...
Such is Nigella Lawson’s popularity that she can easily start a new food trend single-handedly with just a mention of a particular ingredient or dish. Aside from that ‘microwave’ pronunciation, the biggest talking point of her new BBC series Eat, Cook, Repeat was undoubtedly the recipe for ‘fish finger bhorta’, which drew confusion and admiration i...
Plant-based burgers are old news now, but next on the horizon are plant-based ‘fish’ options. These vegan alternatives do their best to mimic the taste, texture and nutritional value of popular fish such as salmon and tuna; look out for Good Catch’s vegan ‘tuna’, which is widely available in the US and now in the UK, plus new Swedish start-up Hooke...
Burgers in various guises are a stalwart of food trend lists, and with good reason: they’re perennially popular. And they’ve been thrust into the spotlight once more — this time by Michelin-starred restaurants, which pivoted to serving burgers during lockdown. Most notable was Noma, in Copenhagen, which opened a burger pop-up that proved so popular...
The big sandwich trend is one that’s been building for a while now. Even pre-lockdown there were London spots such as Dom’s Subs and Max’s Sandwich Shop, both of which specialise in sandwiches of epic proportions — and lockdown seems to have accelerated the trend, with several restaurants pivoting to serve gourmet sandwiches. Dalston’s legendary Tu...
Regenerative agriculture is the word currently on the lips of sustainability experts and food scientists. As mass industrial farming has been held up as a huge contributor to climate change, a counter movement has emerged, led by farmers using traditional, less intensive methods for farming and livestock. The result: meat and produce that’s certifi...
With most of us currently at home cooking several meals a day, a well-stocked freezer has become an essential fallback for those nights when you just need a quick dinner. But it’s not just convenience and fast food; your freezer can also be filled with luxurious — or even healthy — dishes. Marks & Spencer and Ocado stock gourmet French brand Picard...
Pubs and bars around the world have been hit just as hard, if not more so, than restaurants during the pandemic. Takeaway cocktail hatches, such as at The Sun Tavern in London’s Bethnal Green, were popping up everywhere last summer and may well do again as restrictions begin to be eased later this year. Other cities around the world such as New Yor...
- Immunity boosters. Foods won’t just be valued for staving off hunger pains. The future of food and drink will take cues from the supplement market, calling attention to the roles that specific ingredients play in improving overall health and well-being.
- Mental health. Mental health has also become a priority for many people. While food alone cannot treat or cure depression, anxiety, or stress, eating a mostly minimally processed diet rich in a variety of nutrients may help support your mental health.
- Localism. The pandemic shutdowns gave many people a renewed appreciation of their local community, especially the food purveyors — grocery stores, farmers markets, and restaurants — that kept food on our plates.
- Backstory. Many consumers are also interested in learning a company’s backstory, such as a multigenerational family-run business. Companies should focus on the meaning behind their products and give consumers a reason to purchase their products over those of their competitors.
Apr 21, 2021 · Demand for luxury products, thriftiness and the link between gut health and mental health have been identified as top 2021 consumer food trends by market research group The Food People.
Sep 29, 2021 · These are the 10 food trends to try in 2021 – from kelp kimchi and tornado omelettes to sherry spritzers and homemade gnocchi
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Which pandemic food trends are here to stay? Dining outside restaurants and pubs all year round, making more of our meals from kits, ordering veg boxes, and growing our own fruit and veg – the...
Dec 23, 2020 · In 2021, many food trends we've seen start this year will likely carry over, especially as the COVID-19 pandemic continues and people continue to cook at home, order take-out, and get more...
