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Jan 31, 2017 · From Apple's 1984 Macintosh ad to Michael Jordan and Bugs Bunny, these are the most influential Super Bowl commercials of all time.
- 3 min
- Alex Fitzpatrick,Olivia B. Waxman,Ashley Hoffman,Josh Sanburn,Megan McCluskey,Cady Lang,Lily Rothman,Raisa Bruner,Daniel D'Addario,Matt Vella
Feb 9, 2024 · Here are 20 of the Super Bowl ads we thought were the most unforgettable, thanks to their heartwarming, funny, sad, or downright weird concepts.
- Henry Blodget
- "Hey Kid, Catch!" — Coca-Cola (1980) As an injured (and concerningly sad-looking) "Mean" Joe Greene hobbles off the field, a kid straight outta Sesame Street offers him a cold glass bottle of Coke.
- "1984" — Apple (1984) No list would be complete without mentioning the SB O.G., Apple's "1984." But first, a quick history lesson. Back in (yes) 1984, Apple was still a scrappy 8-year-old company, an underground underdog fighting against the evil squares (a.k.a.
- "Hare Jordan" — Nike (1993) Back in 1993, history was made when Bugs Bunny met Michael Jordan, with this charming commercial spawning a successful movie franchise: a little thing called Space Jam.
- "Budweiser Frogs" — Budweiser (1995) You know how commercials are often louder than the actual show? The legendary Bud Frogs ad takes the opposite approach — it is, in the words of Björk, oh so quiet.
- 1 min
- Joe Rivera
- Coca-Cola — 'Hey kid, catch!' Super Bowl: 14 (Jan. 20, 1980) This commercial technically isn't a Super Bowl commercial since it debuted before Super Bowl 14, but it famously re-aired during that 1980 Super Bowl, and it's way too iconic not to include.
- McDonald's — 'Jordan vs. Bird' Super Bowl: 27 (Jan. 31, 1993) The GOAT vs. Larry Legend for a … Big Mac? It's so absurd it works.
- NFL — 'The 100-Year Game' Super Bowl: 53 (Feb. 3, 2019) It's a bit self-serving for the NFL to have a commercial for itself during the Super Bowl, but hey, it worked.
- Old Spice — 'The Man Your Man Could Smell Like' Super Bowl: 44 (Feb. 7, 2010) Before "1917" was edited to seem like one take, there were Old Spice commercials.
- Coca-Cola - Hilltop (1972) Nowadays, the idea of a soda manufacturing company bringing people from "all over the world" together to share a message of unity — all holding bottles of its product, of course — would probably be a lot harder to sell to the public.
- Xerox - Monk (1976) Postmodernist, genre-deconstructionist humor is such a staple of 21st-century advertising that it might surprise some contemporary Super Bowl ad enthusiasts to know that, as far back as the 1970s, that brand of comedy was already en vogue.
- Coca-Cola - Hey Kid, Catch! (1980) Not all Super Bowl ads make a point of incorporating the mythos and culture of the event to which they're attached. But, among the ones that do, few have made a more successful appeal to football fans' sense of humor than Coca-Cola's spot featuring legendary defensive tackle Joe Greene, one of the most efficient and focused defensive players in NFL history.
- Apple Macintosh - 1984 (1984) Not every good advertising strategy needs to be based around selling the product's basic functionality. Sometimes, it's all about selling an idea, and few companies in the information age have understood that as well as Apple.
Here are our picks for the 50 best super bowl commercials of all time, including Budweiser Clydesdales, mini-Darth Vader and your recommended daily dose of Britney Spears —in no...
Which commercials in the history of the Super Bowl have proven truly worship-worthy on the holiest day on the American calendar? These are our picks for the best Super Bowl ads of all...
