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Experience and information
- The two main sources of a corporate reputation are experience and information – a person’s past dealings with the organization (and potential future dealings) as well as the extent and nature of their direct and indirect communication with it.
cuttingedgepr.com/articles/good-corporate-reputation-is-vital/Good corporate reputation: Importance, components, and benefits
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What are the foundations of corporate reputation research?
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Where does corporate reputation come from?
Oct 22, 2018 · The foundations of corporate reputation research address reputational status (Fombrun and Shanley 1990), organizational status in exchange partner selection (Jensen and Roy 2008), and the relation of a producer’s status and his product quality (e.g., Benjamin and Podolny 1999).
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WHY IS CORPORATE REPUTATION IMPORTANT? We believe in helping clients to unlock the value stored in their reputation. Traditionally, many companies believed that the value of a good corporate reputation was only realised in the event of a crisis.
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Oct 22, 2018 · We recommend focusing on corporate reputation as an attitudinal concept and thereby emphasizing the stakeholder who acts as an evaluator of the corporation.
Oct 31, 2017 · The concept of corporate reputation is steadily growing in interest among management researchers and practitioners.
- Kevin Money, Anastasiya Saraeva, Irene Garnelo-Gomez, Stephen Pain, Carola Hillenbrand
- 2017
Feb 8, 2019 · Alzola argues that the prevailing notion of corporate reputation has neither any ethical component nor any explanatory power. The author suggests that corporate reputation basically reflects internal and external perceptions of past actions in a way that provides expectations of future actions.
- Rosa Chun, Antonio Argandoña, Antonio Argandoña, Christine Choirat, Donald S. Siegel
- 2019
The role of social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management. How to measure and manage your corporate reputation. Consumer reactions to corporate tax strategies: Effects on corporate reputation and purchasing behaviour.
Jul 19, 2012 · The Oxford Handbook of Corporate Reputation intends to bring definitional clarity to these issues, giving an account of extant research and theory, and offering guidance about where scholarship on corporate reputation might most profitably head.
