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    • Learning & Video Ambassador
    • 2 min
    • Techsmith
    • What is an instructional video? An instructional video is any video that demonstrates a process, transfers knowledge, explains a concept, or shows someone how to do something.
    • Common mistakes people make when creating videos. When it comes to making instructional videos there are a few common mistakes people make. Here are a few you can easily avoid
    • How to make an instructional video with screen recording. Most people who end up making videos didn’t expect that someday they’d be making videos.
    • How to create a training video with a camera. This is where we start to level up. There are a lot of similarities between a screencast and creating training video with a camera.
    • What Is An Instructional video?
    • Types of Instructional Videos
    • How to Make An Instructional Video
    • Benefits of Instructional Videos
    • Instructional Video Challenges
    • Alternatives to Instructional Videos
    • How to Strengthen Your Instructional Videos
    • Final Thoughts: Instructional Videos to Educate and Engage Your Customers

    An instructional video is a short or long video that either: 1. Walks viewers through a process or tool. 2. Explains a concept. 3. Offers step-by-step instructions for a task. Brands often create training videos (using paid or free training video software) and upload them on their website landing pages, learning management systems (LMSs)or video-sh...

    You can create instruction videos for many different purposes. Choose your instructional video’s type and length based on: 1. How complex the topic is. 2. The amount of details you want to include. 3. Your target audience. Here are a few types of instructional videos to educate and engage your customers.

    Creating an instructional video might seem challenging at first. But you’ll be able to break it down if you follow these steps. Step 1: Decide your goal and audience — First, you must be clear about your target audience and what your video needs to achieve. Ask yourself: 1. What do I want my audience to do after they watch this video? 2. How well d...

    Better engagement.
    Easy to repurpose for digital marketing.
    Help different learning styles and paces.
    Cost-effective in customer onboarding.

    Instructional videos have many advantages. But they can be challenging to create and share. Here’s why.

    Maybe you don’t plan to create videos immediately or don't have the resources. These other content types are great for instruction. 1. Scribe: Scribe is an AI-powered tool that captures your screen, but instead of making a video, it creates a visual step-by-step guide complete with text and annotated screenshots. Scribes are easy to edit, share, em...

    You’ve created a clear script and recorded a great instructional video. Now, let’s see how you can enhance your video to get better engagement.

    Instructional videos are a powerful tool to educate and engage your customers. They can be long or short and serve different purposes, like introducing a product, showcasing a new feature or walking customers through a process. You need a video content strategy to create, edit and share videos. Before getting into video creation, consider whether i...

    • Photography Youtuber & Content Writer
    • Find the Right Software and Equipment. If you want to make a video tutorial that looks professional, you need to use the right video production equipment and tools.
    • Target the Right Audience. Now, if you’re creating an instructional video, you also want to target the right audience to ensure your videos are the most beneficial to them.
    • Write a Video Script. After you choose the topic you will be covering, it’s time to plan your instructional video. To help you plan the video, you can create a video script that goes into detail about everything you need to address during the recording.
    • Record the Video. Now that you have your script ready and have rehearsed it a couple of times, it’s time to get your hands dirty — maybe even literally if you’re recording a fun DIY.
  2. Feb 1, 2021 · An instructional video is any video that explains a concept, shows how to do something, or answers a question in a concrete, step-by-step way. There are many types of instructional videos, but you may be most familiar with explainer videos and screen recordings.

  3. Oct 15, 2020 · How to Create Engaging Instructional Videos. Teacher-made videos that encourage interaction and engagement are an effective way to support student learning—and they aren’t hard to create. By Jenny Gieras.

  4. An instructional video is any video that teaches employees, leads, users, or customers a specific topic, concept, or skill. While also called a “how-to,” “ video tutorial ,” or “product guide,” an instructional video breaks down practical, useful information that learners can replicate by themselves or use to make decisions.

  5. Aug 23, 2023 · Tutorial videos, also known as “how-to” videos, are instructional videos that provide step-by-step guidance on performing a specific task or process. These videos are usually between two and ten minutes long and are designed for teaching more complex procedures.

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