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Jun 25, 2024 · Looking for inspiration to spark your next sales copy, blog post, or landing page? Take notes from these standout copywriting examples.
- How to Write Microcopy
Let's look at some examples of brands who know how to speak...
- Landing Page Copy
Let them speak for themselves -- social proof is a powerful...
- How to Write Microcopy
- What Makes These Copywriting Examples Good Enough For Our Swipe file?
- Copywriting Example #1: The Empathetic Homepage
- Copywriting Example #2: The Shock-Effect Billboard
- Copywriting Example #3: The Funny Popup
- Copywriting Example #4: The Engaging Email
- Copywriting Example #5: The Irresistible Landing Page
- Copywriting Example #6: The Trustworthy FAQ Page
- Copywriting Example #7: The Persuasive Social Media Ads
- Copywriting Example #8: The ‘Buy Me Now’ Product Descriptions
- Copywriting Example #9: The Awe-Inspiring Topical Ad
You know those ads on Google and Facebook? What about all that stuff in your mailbox you forgot you subscribed to? Those are examples of copywriting. But are they great copywriting examples? Probably not. Great copywritingis when the words compel you to sit up, take notice, and do something. You see, killer copywriting triggers an emotional reactio...
One second. Maybe two. That’s all the time you’ve got to persuade people to keep reading your web copy. So, you have to draw them in immediately. Like this homepage copy from Marie Forleo: Marie provides online training and resources in digital marketing, entrepreneurship, and productivity, and her purpose is to inspire you to build your dreams.
Billboards are usually targeted at motorists. They need to grab attention and leave a lasting impression, as the cars whizz by. This is a perfect example:
Popups. We all hate them, but everyone uses them. But sometimes a perky little popup begs forgiveness. Like this one from Really Good Emails:
How many emails do you delete without opening? And what makes you open the others? Usually it’s because: 1. You trust the sender and want to hear what they have to say, or 2. You can’t resist the subject line. No one knows this better than Laura Belgray from Talking Shrimp, the queen of email marketing whose conversion rates are through the roof. H...
When you click a CTA link, it often takes you to a landing page, which has a very specific task — to convert potential customers into buyers or subscribers. Here’s a landing page from MasterClass, a website that streams video lessons from the world’s leading experts in their niche, like Gordon Ramsey.
If you thought FAQs were created to answer questions, think again. Here are some of the reasons organizations include an FAQ page on their site: 1. It showcases your expertise, trustworthiness, and authority. 2. Draws people to your site by responding to their search criteria, which gives you lots of SEO opportunities. 3. It helps to overcome objec...
We all know that classic line from Ernest Hemingway: It’s possibly the greatest ad copy of all time because it conjures up an entire story in just 6 words, each one dripping with emotion. There’s no Tweet, LinkedIn, or Facebook post that quite matches Hemmingway’s flair, but the principles of writing social media adsare the same. You need to be bri...
How many times have you clicked through to product details on an ecommerce site, only to find a lackluster description that leaves you cold? But if you’ve ever visited Method’swebsite and read the dreamy descriptions of their cleaning products, you’ll know how hard it is to resist hitting the ‘buy now’ button.
A topical ad is when the advertiser takes something that’s in the news and spins it to their advantage. Like this advert by international money transfer service, TransferWise: The ad appeared in the Australian Financial Review newspaper following a government enquiry into the banking sector. The Deputy Chair of the enquiry criticized the four major...
Mar 9, 2021 · Here are 51 copywriting examples to help you improve your copywriting. Whether you are new to copywriting or you’ve got some experience under your belt, you’re sure to learn something. I’ll pull back the curtain and we’ll go through 51 different examples including Facebook ads, email ads, banners ads, billboards, newspaper ads, and more.
- BarkBox—Speaking Your Audience’s Language. We don’t know about you, but it’s hard to be sad when petting a dog. For all the support and happiness our dogs offer, BarkBox’s mission is to make our dogs as happy as they make us.
- Cards Against Humanity—Copywriting with Clever Use of Sarcasm. Cards Against Humanity has long described itself as a party game for horrible people. And while the makers of the game are actually a group of humans that, well, understand what it’s like to be human.
- Death Wish Coffee—Challenging Perceptions of “Seasonal” Products. If you’re a coffee drinker, you know it takes that first brew to get you rocking in the mornings.
- GiveDirectly—Putting the Audience in Charge. If there’s ever a group to tug at your heartstrings, it’s GiveDirectly. This advocacy group helps people donate money directly to some of the poorest households in the world.
Mar 7, 2023 · You should look at examples in the three major copywriting categories: website copywriting, ad copywriting, and direct response copywriting. So, what exactly does great copywriting look like in each of these categories? In this article, we’ve compiled 15 of the best copywriting examples to help you find inspiration for your own writing.
Jan 11, 2024 · In this post, we’ll discuss some of the best copywriting examples from the top copywriters in the business so that you can quickly draw inspiration from their style. Specifically, we’ll look at landing pages, website copy, social media copywriting, email copywriting, and even video script copywriting.
May 31, 2023 · In this post, you’ll get 10 examples of memorable copywriting to add to your swipe file — and learn why each one works so well. That includes copywriting examples for email automation , customer retention , and more.
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