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- Even as the cost for a 30-second spot hits $7M, a new group of first-time advertisers have jumped in to run commercials, with at least 12 brands making their Super Bowl debut. New entrants Lindt, Nerds and Drumstick will join a loaded candy and snack food category including M&M’s, Doritos, Reese’s, Pringles and Oreo.
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We’re tracking every advertiser, teaser, trailer and full ad as they’re announced right here. The game airs Sunday, Feb. 11, 2024 on CBS from Las Vegas , which is hosting its first Super Bowl.
Feb 11, 2024 · Hellmann’s Mayonnaise will return to the Super Bowl for its fourth consecutive year with a :30 TV commercial that will focus on the brand’s commitment to both the game and tackling food waste. Kate McKinnon and Pete Davidson star in the spot released ahead of game day.
Feb 11, 2024 · With advertisers paying around $7 million for a 30-second unit on CBS, on par with the 2023 game on Fox, brands made some big swings with massive star power including appearances from Beyoncé,...
Feb 9, 2024 · With Super Bowl LVIII on Sunday comes another round of brand's advertising during the game. Even as the cost for a 30-second spot hits $7M, a new group of first-time advertisers have jumped in to run commercials, with at least 12 brands making their Super Bowl debut.
- Mike Boylan
Feb 3, 2024 · The list of advertisers in this year’s Super Bowl include familiar brands that advertise every year, first time marketers, advertisers that are returning to the Super Bowl after going “on...
- Brad Adgate
Dec 6, 2023 · Squarespace will advertise in the Super Bowl with a 30-second spot directed by Martin Scorsese (“Killers of the Flower Moon”), a spokesperson confirmed to Marketing Dive. The ad, which is being handled in-house, marks the 10th year the platform has advertised during the big game.
Feb 9, 2024 · If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers. Big advertisers release their ads online early in the hope of capitalizing on buzz as the game approaches.