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The events also undermined two of Stevenson’s key positions: the suspension of hydrogen bomb testing, and the elimination of the military draft. Eisenhower's 1956 campaign was the first presidential campaign to rely heavily on political televised commercials.
- The Campaign and Election of 1952
- Campaign Difficulties
- The Campaign and Election of 1956
- The President Prevails
During an extraordinary military career, Dwight D. Eisenhower had done some things that few, if any, Americans had ever experienced. But he had not done something that was extremely common—he had never voted. Yet in 1948, many Americans hoped that the general would cast his first ballot—for himself as President. Even Harry S. Truman tried to intere...
Eisenhower, though, had his own problems to resolve, as unexpected difficulties disrupted his campaign. The most serious was a scandal over whether Nixon had used campaign funds for personal expenses. This charge was particularly embarrassing because of Eisenhower's promise that his administration would be "clean as a hound's tooth." Nixon answered...
Eisenhower was such a popular President during his first term that there seemed little doubt that he would win reelection no matter who the Democrats nominated to run against him. Eisenhower had agreed to an armistice that ended the Korean War in July 1953. The return of peace brought strong economic growth that some people called the "Eisenhower p...
Eisenhower held a commanding lead in the polls, and his margin widened as he dealt with two foreign policy crises in the days before the election. The first occurred at the end of October, when Israel, Britain, and France attacked Egypt in retaliation for the nationalization of the Suez Canal. Although Britain and France were members of NATO, they ...
The basic arguments used by Reeves justifying the spot ad campaign were fourfold: 1) spots represented a low cost per 1,000 homes reached, 2) people not already predis posed to Eisenhower could be reached, 3) spots were flexible for maximum effective. ness in targeting, and 4) spots were more memorable.
Oct 30, 2015 · By Election Day 1952, Eisenhower’s TV campaign had spent $1 million to $2 million (roughly $9 million to $18 million today). In retrospect, Ike would have almost certainly defeated Stevenson ...
On February 29, 1956 Eisenhower gave America his decision. In a televised conference he assured them his health would not be an obstacle to him completing a second term in office. The president strongly believed his job was not done and there was no strong Republican candidate who could successfully finish the work he had started.
During and after the 1956 election, presidential contenders sought to use television to gain a “position in the spotlight” while also combating fears of media manipulation and propaganda, which created anxiety about the political use of television in the post-WWII period.
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Aug 30, 2016 · Kennedy expanded Eisenhower’s strategy, winning the nomination with a privately funded media team that used TV and radio spots to transform him into a celebrity to gain political legitimacy.
