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   Why should you invest in digital marketing?

   • You need to invest in digital marketing to maintain visibility with your target audience and stay in the conversation when that audience is deciding to buy. You don’t want to be left out while the competition eats away at what should be your market share. Developing a digital marketing strategy helps you to develop your online value proposition.

   2024 Digital Marketing Strategy Guide – Forbes Advisor

   www.forbes.com/advisor/business/digital-marketing-strategy/

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   Should you invest in digital marketing if you don't have a strategy?

   • If you don’t have a digital marketing strategy, you can bet that your competitors do and will use it to gain market share while you rely on traditional marketing tactics. You need to invest in digital marketing to maintain visibility with your target audience and stay in the conversation when that audience is deciding to buy.

   2024 Digital Marketing Strategy Guide – Forbes Advisor

   www.forbes.com/advisor/business/digital-marketing-strategy/

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   What is digital marketing & why is it important?

   • Digital marketing must support your marketing and business goals, so in my book - Digital Marketing: Strategy, Implementation and Practice - I define Digital marketing, also called online marketing, simply as: Achieving marketing objectives through applying digital technologies and media.

   10 reasons you need a digital marketing strategy in 2024 - Smart Insights

   www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/

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   Is there a strategy for digital marketing?

   • In this research, a simple test of whether a strategic approach is being used was to ask whether there is a defined plan for digital marketing. Shockingly, nearly half (47%) of businesses don’t have a digital marketing strategy, but they are doing digital marketing!

   10 reasons you need a digital marketing strategy in 2024 - Smart Insights

   www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/

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   How easy is digital marketing?

   • Digital marketing is deceptively easy if you take the deliberately simple definition from my book Digital Marketing:Strategy, Implementation and Practice where I define Digital Marketing as: "Achieving marketing objectives through applying digital media, data and technology".

   10 reasons you need a digital marketing strategy in 2024 - Smart Insights

   www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/

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   How many companies have a digital marketing strategy?

   • Our Managing Future of Digital marketing research report showed that almost half (47%) of companies don't yet have a defined digital marketing strategy, but are doing digital marketing! Free Members of Smart Insights can download the full future of digital marketing trends report. Free Future of Marketing report

   10 reasons you need a digital marketing strategy in 2024 - Smart Insights

   www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/

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2. josiahroche.co › blog › how-to-invest-in-digitalHow To Invest In Digital Marketing — 10 Simple Ways [2024]

   josiahroche.co › blog › how-to-invest-in-digital

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   • Diversify your strategy. Think of your digital marketing strategy like a stock portfolio. You wouldn’t put all your money into one stock, right? So, why would you put all your marketing budget into one or two strategies?
   • Gather and use first-party data. With third-party cookies going the way of the dinosaurs, first-party data is the new gold in 2024 and beyond. Instead of buying information from other companies, rely on your own assets to gather customer data.
   • Embrace email and text message marketing. Yes, email and text message marketing are still kicking and stronger than ever. You can target specific customers and segments.
   • Engage with influencers and brand ambassadors. Influencers and brand ambassadors aren’t just for fashion and beauty brands. They’re crucial players in the digital marketing world using the bandwagon effect and ‌authority bias.

3. www.forbes.com › councils › forbesbusiness7 Reasons To Invest In Your Website And Digital Marketing ...

   www.forbes.com › councils › forbesbusiness

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   Jun 21, 2022 · Here are seven reasons you should invest in your website and digital marketing strategy. 1. An optimized SEO strategy can promote organic growth. SEO stands for search engine optimization and is...

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5. fluentforms.com › how-to-invest-in-digital-marketingInvest in Digital Marketing: 7 Reasons Why and How to Do It

   fluentforms.com › how-to-invest-in-digital-marketing

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   Feb 29, 2024 · Here are seven reasons why companies should invest in digital marketing to grow their business exponentially. 1. Reach potential customers worldwide. Digital marketing helps you break geographical barriers and allows your business to reach a global audience.

6. www.marketingweek.com › the-future-of-digitalThe future of digital advertising: Four key trends shaping 2024

   www.marketingweek.com › the-future-of-digital

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   • Author: Samantha Allison

   • Retention and reactivation in an uncertain economy. In 2024, it’s expected that Europe will start to see a gradual economic recovery. In the face of this uncertainty, brands should focus on maintaining existing relationships and re-engaging customers who have drifted away.
   • The relevance of first-party data activation. First-party data is becoming increasingly important as stricter privacy regulations in the EU and UK evolve.
   • The growing role of AI in performance marketing. The relevance of artificial intelligence (AI) in digital marketing is growing. According to McKinsey, generative AI’s impact on productivity could add trillions of dollars in value to the global economy.
   • The potential of programmatic advertising in maximising AI. Opting for a programmatic platform that takes advantage of AI can prove instrumental in enhancing precision when reaching a target audience.

7. www.titangrowth.com › blog › 7-reasons-to-keepInvesting in Digital Marketing: 7 Reasons Why You Should Invest

   www.titangrowth.com › blog › 7-reasons-to-keep

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   • There Are More People Online Than Ever
   • Connecting on A Personal Level Is Paramount
   • Digital Marketing Provides An Easy Ability to Build Affinity
   • Local Search Can Make All The Difference
   • Digital Marketing Can Be Recession-Proof
   • You Need to Be Prepared For The Recovery

   There is currently the largest volume of people online right now in the history of the world. Because without a doubt we are changing the way we Internet. If there’s one central tenet of doing business, it’s to be where your customers are. Right now, everyone’s customers are online. So, investing in digital marketing is the best (and really the onl...

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   Now, more than ever, is the time to connect with your customers. Not just because you’re a business, but because you’re a human. As humans, we’re all in this together. We are all taking precautions. We are all quarantining in our homes. We are all eating weird things we had forgotten were in the fridge. We are all not wearing pants. So let’s talk a...

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   Since digital marketing is the best way to connect, it’s also the best way to build trust. Chances are your customers are stressed. So instead of pulling back from them, deliver useful, honest messaging that can comfort and help. The most important things a brand can provide to people in a crisis are: 1. Clarity 2. Value Even if you can’t generate ...

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   The changes in our behavior have made local search more important than ever. Even businesses that once paid little attention to local markets online need to rework how they target audiences using digital marketing. Although you might think social distancing, store closures, remote work, and “stay at home” government mandates would deter local activ...

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   Every recession has a strategy that can withstand the worst of the worst. Why? Because it is: 1. Cost-effective (i.e., affordable to implement) 2. Agile(i.e., easily adaptable to volatile market changes) 3. Measurable(i.e., it can track any action to provide data-driven insight) 4. Sticky(i.e., once you connect with a prospect, you can endlessly re...

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   Although current events may change how we operate for a long time, daily life will stabilize, consumer habits will normalize, and the resulting recession will end. When it does, the businesses that prepared the earliest and continued investing in digital marketing will succeed the most. A major impact of these changes will be more people growing ac...

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8. www.forbes.com › digital-marketing-strategy2024 Digital Marketing Strategy Guide – Forbes Advisor

   www.forbes.com › digital-marketing-strategy

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   Feb 15, 2024 · When developing a digital marketing strategy, you want to think about your goals, what the audience is most receptive to and your budget. Some strategies take longer to deliver results than...

9. www.smartinsights.com › digital-marketing-strategy10 reasons you need a digital marketing strategy in 2024

   www.smartinsights.com › digital-marketing-strategy

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   Apr 19, 2024 · 10 reasons why you need a digital marketing strategy. It's important to be able to make the business case to invest more in digital marketing since, if you can't convince yourself or your colleagues to invest, then the future of your business is in jeopardy.