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  2. Feb 25, 2020 · Yes, YouTube has a ton of users. But quantity isn’t all that matters. Quality matters too—and YouTube has a lot of that. People tend to respond better to video than other types of media, retaining 95% of a message consumed via video, compared to 10% when reading it in text.

    • Vivian Tejeda
    • Define your niche and target audience. Before you upload your first video, identify your niche and target audience. This ensures your YouTube content resonates with the right people.
    • Develop a content strategy. After defining your niche and target audience, it’s time to develop a content strategy that’ll help keep you consistent. Without a strategy, your YouTube channel page may become a hodgepodge of unrelated content that confuses your audience.
    • Invest in quality video production. A fuzzy video or poor sound can annoy and turn off viewers, even if the content is stellar. Consider investing in a few essential video creation tools for your business channel, such as
    • Optimize YouTube SEO for discoverability. YouTube is a video search engine, which means SEO best practices are just as relevant as if you were creating content for search engines like Google.
    • Purple. Purple, the brand behind “the world’s most scientifically comfortable mattress,” does an admirable job with its YouTube channel, offering videos that both educate and entertain.
    • Aquila. Aquila is a commercial real estate company and IMPACT client that had seen its website traffic flatline in past years. Aquila reversed this trend by turning to inbound marketing using our They Ask, You Answer framework.
    • Guitar Center. Another well-known brand with an impressive YouTube channel is Guitar Center. As an instrument retailer, Guitar Center’s channel features performances from musicians and artist interviews and spotlights, as well as gear demos and spotlights, product comparisons, and “lessons” on how to play different products it sells.
    • GoPro. The video technology company GoPro’s very successful YouTube channel lines up beautifully with its brand — in both design and content. It’s full of helpful videos that show customers how to use products and that unveil new uses or techniques the customer may have never thought of.
  3. YouTube can get your brand in front of millions of users. Learn how to use a YouTube channel to help your audience view and engage with your brand videos.

  4. Jun 24, 2024 · The process of creating a YouTube business account takes only five steps: Step One: Create Your Google Account. While you can use an existing Google account, creating a new one specifically for your YouTube business channel is the best option if you’re sharing access with others.

    • Werner Geyser
    • Should you have a YouTube Business Channel?1
    • Should you have a YouTube Business Channel?2
    • Should you have a YouTube Business Channel?3
    • Should you have a YouTube Business Channel?4
  5. Jun 28, 2022 · How to Start a YouTube Channel for Your Business. You can create a YouTube channel for your brand and begin publishing in just five steps. Use the tutorial below to get started. #1: Create a Google Account to Manage Your YouTube Channel

  6. YouTube offers many benefits for small businesses. Learn how to create a YouTube business channel, optimize your channel, and explore resources.

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