Ads · Should you buy a copywriting book?
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Discover the best copywriting books filled with copywriting secrets from the world’s best freelance copywriters that help beginners become great copywriters. Learning how to become a great copywriter can feel like a daunting task.
- The Adweek Copywriting Handbook by Joseph Sugarman. Joseph Sugarman was one of the first copywriters I came across. A core principle was revealed to me in this book.
- The Greatest Salesman in The World by Og Mandino. This particular book was written by Og Mandino in 1968 and is still a best seller. It’s not a typical copywriting book and isn’t even entirely about sales.
- The Boron Letters by Gary Halbert. Gary Halbert is an infamous copywriter who was sentenced to Boron Penitentiary for tax fraud in 1984. During his sentence he wrote a set of letters to his son, these eventually formed the popular Boron Letters.
- Scientific Advertising by Claude Hopkins. Claude Hopkins was one of the early pioneers of direct-to-consumer advertising. He was also a strong advocate for testing and measuring the performance of campaigns to identify winners.
- Breakthrough Advertising by Eugene Schwartz. This book by Eugene Schwartz is one of the best staples you can read to understand the purpose of copywriting as advertising writing.
- Made to Stick by Dan and Chip Heath. This book is written by brothers Dan Heath and Chip Heath and details how powerful core messaging is in copywriting.
- The Adweek Copywriting Handbook by Joseph Sugarman. Joseph Sugarman is considered one of the best copywriters in America and is a legend in the advertising industry.
- The Copy Book by D&AD. This book by D&AD, a global creative company, has been a staple of the industry for years and has recently gone through an update to include modern examples.
- Ogilvy on Advertising, by David Ogilvy. David Ogilvy is known as the “Father of Modern Advertising,” and his name is still synonymous with advertising today.
- Tested Advertising Methods, by John Caples. Another oldie but goodie, this copywriting masterpiece was first published in 1932. John Caples had a bit of an obsession with split testing — hence the title.
- The Boron Letters, by Gary Halbert. This may be the only book on this list written from a prison cell. The Boron Letters is a collection of letters the famed copywriter Gary Halbert penned while incarcerated in the Boron Federal Prison Camp for tax fraud.
- Scientific Advertising, by Claude Hopkins. It’s almost 100 years old, and uses some pretty archaic language, but Scientific Advertising is full of direct response advertising wisdom that’s still relevant today.
- Ogilvy on Advertising by David Ogilvy. If you want to sound smart in a client meeting, cigar lounge, Facebook live roundtable, or MLM sales party, just say “David Ogilvy”.
- Hey Whipple, Squeeze This by Luke Sullivan. If you didn’t immediately get the joke, take a second and do so now. Award-winning copywriter Luke Sullivan spent three decades developing campaigns for the likes of Miller Lite and Time Magazine.
- Tested Advertising Methods by John Caples. Here’s another book that should be in literally every copywriter’s collection. Tested Advertising Methods is about exactly what the name suggests: proven strategies to sell more.
- The Adweek Copywriting Handbook by Joseph Sugarman. Joseph Sugarman once sold a used plane, valued at $190,000, for $240,000 using one magazine ad. If that doesn’t impress you… well, same here… but believe me, it’s a big fucking deal!
As a copywriter, you can 10x your skills and become deadly effective with the right resources. One of the best ways to learn copywriting is by reading books on sales copy, content writing, marketing, etc. That’s why I asked 17 experts what they think are the best copywriting books. Here’s what they had to say. 👇.
If you’re hoping to become a better copywriter, you should read books that help you develop your skills, learn new techniques, and get insights into the science of copywriting. So, what are the best copywriting books to start with?
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