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      • A 2018 study states that romance generates $1.3 billion dollars in the United States and that romance novels account for 25% of all books sold and 50% of mass-market books sold. This makes it the most popular genre of book, but those sales figures have been steadily growing since 2020, as these romance novel trends will show.
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  2. Feb 6, 2023 · Romance novels have been a very popular genre within BookTok, with specific authors going viral and having their back lists propelled onto bestseller lists. Previously, romance novels were most read by readers ages 35 to 54.

    • Alison Doherty
  3. Nov 11, 2023 · Today, romance is the bestselling book genre in the US, with more than 32mn copies sold so far this year. It’s also one of the fastest growing, according to new data from the publishing...

  4. Feb 14, 2024 · Romance novels have been one of the most popular genres in publishing for decades. And romance sales have only been going up in recent years. Despite this obvious popularity, romance novels are often looked down on or ignored by the rest of the bookish community.

    • Alison Doherty
  5. Jul 10, 2024 · Romance novels are the “highest-grossing fiction genre in the world,” – a useful statistic to quote when faced with readers who still look at them with disdain. The genre has expanded a great deal in recent decades, going beyond the formulaic novel that flourished in the 1970s.

  6. Feb 14, 2023 · The genre hasn’t reached those levels since 2014. Novelists say social media and changes in the genre have helped make romance books more popular with readers. Bailey, the Long Island–based author, said when she first started writing, there was a stigma attached to the romance genre.

  7. Jul 4, 2024 · Culture writer Kathleen Newman-Bremang, author Farah Heron and BookTok creator Alicia Foshay talk about why romance novels are having a moment right now, and how author Carley Fortune is making...

  8. Dec 26, 2023 · Romance is multifaceted, but the subgenre that's booming on social media is contemporary romance – so love stories set in the modern day, rather than historical romance.

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