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    • Nicole Mackay
    • Unlike most competitors, it uses vodka for its base. Where most hard seltzers’ alcohol content comes from brewed malt, fermented cane sugar, or vaguely described distilled spirits, High Noon ingredients are a little different.
    • Who makes High Noon? High Noon is made by a wine and spirits industry giant — E. & J. Gallo Winery launched High Noon in May 2019. The winery is one of the world’s largest family-owned wineries and overseas operations of consumer favorites like J Vineyards & Winery, Louis M. Martini and Whitehaven.
    • It has a sporty side. Part of High Noon’s success comes from its partnership with Barstool Sports. Outside of a regular media buy, the hard seltzer company joined forces with the media empire for brand exposure delivered to Barstool’s 66 million monthly unique viewers.
    • But who owns High Noon? So, does Barstool own High Noon? Despite the role Barstool Sports played in marketing and promoting High Noon, the hard seltzer brand is owned by E. &J.
  1. High Noon is an American alcoholic beverage brand specializing in hard seltzer made with vodka and fruit juice. Introduced in 2019 by American wine and spirits company E & J Gallo Winery, High Noon is the top-selling spirit brand by volume in the United States as of 2023. [1]

    • Katherine Peach
    • Grapefruit: citrus perfection. How can we count the ways we love the Grapefruit High Noon? One way is that this is one of the few flavored hard seltzers that placed on each of our taste testers' personal "top five" list.
    • Lime: classic for a reason. A vodka soda with a lime wedge is a standard drink for many people at home or at a bar. And it's a classic because the flavors offer a mild, refreshing taste with a hint of citric acid.
    • Passionfruit: best for La Croix fans. We immediately noticed a fruity and enticing smell from the can, which wasn't overpowering like some other High Noon flavors.
    • Black Cherry: a crowd-pleaser. Similar to the often beloved artificial watermelon flavors of our youth, artificial cherry flavor is in a class of its own for delivering a more popular candied flavor than the real fruit.
  2. Hard seltzers can be made from just about any mixture of soda water and alcohol. Other brands use malt liquors and sugar to flavor their drinks, while High Noon uses real vodka and real fruit juice for 100 calories of easy-drinking, take-anywhere deliciousness.

  3. Easy drinking, always socializing, great tasting, sun-toasting, blue sky celebrating, memory-making – awesomeness – in a can – hard seltzer.

  4. Aug 1, 2022 · Unlike many other hard seltzer brands, High Noon is made with vodka. It's sold in individual cases and variety packs in tons of flavors. There are staples like black cherry, grapefruit, mango, lime, and lemon that are popular flavors for many seltzer brands.

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  6. Sep 21, 2023 · Because it’s made with vodka, High Noon is noticeably cleaner in taste, as if you’re drinking actual seltzer. The addition of real fruit juice makes this one of the most refreshing and best-tasting hard seltzers on this list.

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