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- Corporate reputation is a company's valuable asset that has a positive impact on purchase intention. It acts as an attitude that has a direct impact on a person's intention to perform a certain behavior.
www.researchgate.net/publication/233591664_Corporate_reputation_and_shareholders'_intentions_An_attitudinal_perspective
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Oct 22, 2018 · It shows that the concept of corporate reputation lacks internal coherence and could have more theoretical utility. We recommend focusing on corporate reputation as an attitudinal concept and thereby emphasizing the stakeholder who acts as an evaluator of the corporation.
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Jan 4, 2023 · How has the accounting literature defined and conceptualised corporate reputation? How has the accounting literature measured corporate reputation, and do these measures match its definition? What are the implications for future accounting research on corporate reputation?
Oct 22, 2018 · We recommend focusing on corporate reputation as an attitudinal concept and thereby emphasizing the stakeholder who acts as an evaluator of the corporation.
Corporate reputation is a construct that has gained widespread recognition in the disciplines of strategy, corporate social responsibility, management and marketing because a good reputation is thought to be more commercially valuable than a bad reputation.
- Grahame R. Dowling
- 2016
A corporate reputation is a set of attributes ascribed to a firm, inferred from the firm's past actions. While the intuition behind reputation-building is hardly new, recent research has formalized the concept.
Jan 1, 2011 · Demonstrating and providing evidence for what corporate reputation contributes to the value creation of companies are the main objectives of this book. Helm starts out with looking at definitions of corporate reputation, that form the basis for approaches to building and protecting this intangible.
An attitudinal measure of corporate reputation. By Albert Caruana. Book Facets of Corporate Identity, Communication and Reputation. Edition 1st Edition. First Published 2008. Imprint Routledge. Pages 14. eBook ISBN 9780429240652. ABSTRACT. The prevalent definition of corporate reputation is critically considered and.
