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Oct 22, 2018 · The aim of this review is to provide orientation in the extensive field of research on corporate reputation and to advance the scholarly understanding of the concept. For this purpose, we systematically structure the body of literature on corporate reputation to detect its main trajectories.
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Jan 4, 2023 · How has the accounting literature defined and conceptualised corporate reputation? How has the accounting literature measured corporate reputation, and do these measures match its definition? What are the implications for future accounting research on corporate reputation?
Corporate reputation is a construct that has gained widespread recognition in the disciplines of strategy, corporate social responsibility, management and marketing because a good reputation is thought to be more commercially valuable than a bad reputation.
- Grahame R. Dowling
- 2016
Oct 31, 2017 · In this article, we trace key milestones in the development of reputation literature over the past six decades to suggest important research gaps as well as to provide contextual background for a subsequent integration of approaches and future outlook.
- Kevin Money, Anastasiya Saraeva, Irene Garnelo-Gomez, Stephen Pain, Carola Hillenbrand
- 2017
Oct 22, 2018 · We recommend focusing on corporate reputation as an attitudinal concept and thereby emphasizing the stakeholder who acts as an evaluator of the corporation.
Researchers consider the reputation of a corporation to be its overall appeal (Fombrun 1996), its fame and esteem (Hall 1992), a signal of key characteristics (Fombrun and Shanley 1990), and attributes derived from past actions (Weigelt and Camerer 1988, p. 443).
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Nov 25, 2005 · This paper examines the construct of corporate reputation, first by untangling the terminological problems that have been caused by the interdisciplinary nature of much of the earlier work in the area. The construct of reputation and the allied constructs of image and identity are each reviewed.
