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- A word mark is a type of trademark protecting a word itself. It is usually used to trademark brand names or slogans.
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- What you can register
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- Register your trade mark overseas
Your trade mark can include:
•words
•sounds
•logos
•colours
•a combination of any of these
Your trade mark cannot:
•be offensive, for example contain swear words or pornographic images
•describe the goods or services it will relate to, for example the word ‘cotton’ cannot be a trade mark for a cotton textile company
•be misleading, for example use the word ‘organic’ for goods that are not organic
•be too common and non-distinctive, for example a statement like ‘we lead the way’
•be just a generic shape associated with your business, for example if you sell apples you cannot trade mark the shape of an apple
Registering a trade mark costs at least £170. It will usually cost more depending on your circumstances, for example how many types of goods or services you want to protect your brand in.
You must send details of your trade mark and the goods or services you want to use your trade mark on to the Intellectual Property Office (IPO).
You can send your application online or by post.
The IPO will:
•check that your trade mark is not the same as, or similar to, any existing trade marks
•publish details of your application in the journal, in case anybody wants to oppose it
If there are any issues the IPO will let you know. You will have to resolve them before you can register your trade mark.
Registering a trade mark in the UK only protects your brand in the UK and the Isle of Man.
There are different processes for:
•registering trade marks in Guernsey
•registering trade marks in Jersey - you need to already have registered your trade mark in the UK to be able to register it in Jersey
trade mark cannot: Be offensive, for example contain rude or explicit content. Describe the goods or services it will relate to, for example the word ‘cotton’ could not be a trade mark for a...
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Sep 21, 2023 · Trade marks. Guidance on how to register, manage and enforce a trade mark. A trade mark protects your brand, for example the name of your product or service.
- Intellectual Property Office
Jun 17, 2020 · A word mark gives the trade mark owner rights over the word itself. Examples of famous word marks include Google, Nike and Evian. Word marks are generally regarded as stronger than logo marks because they give the trade mark owner protection for the word itself.
A word mark is a type of trademark protecting a word itself. It is usually used to trademark brand names or slogans. A word mark doesn't protect the graphical depiction of the text.
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a product or service from a particular source and distinguishes it from others.
