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   Is TV still relevant?

   • CEO at Marketing Architects, an All-Inclusive TV agency helping performance brands access quality TV campaigns. What if I told you there is a marketing channel that’s revolutionizing advertising as we know it? And what if I told you that channel was TV? TV is still incredibly relevant in our age of accountable, data-driven advertising.

   Rethinking The Power Of TV Advertising: Is It A Valuable ... - Forbes

   www.forbes.com/councils/forbesbusinesscouncil/2021/03/11/rethinking-the-power-of-tv-advertising-is-it-a-valuable-option-for-your-brand/

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   Should you invest in digital advertising?

   • Businesses still in the startup phase are typically not ready for TV and would be better served by investing solely in digital advertising. Those that feel maxed out on digital and have established operations to deal with the influx of traffic from a channel like TV tend to perform best. • Are you willing to invest in a bold move?

   Rethinking The Power Of TV Advertising: Is It A Valuable ... - Forbes

   www.forbes.com/councils/forbesbusinesscouncil/2021/03/11/rethinking-the-power-of-tv-advertising-is-it-a-valuable-option-for-your-brand/

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   What happened to traditional advertising?

   • As consumers have shifted their attention from stationary media to perpetual media on the go, traditional advertising lost some of its appeal. In turn, marketers pivoted investments from television, radio, newspaper, events, and outdoor advertising to digital channels, from TikTok to TechTarget. Accelerate your career with Harvard ManageMentor®.

   Why Marketers Are Returning to Traditional Advertising

   hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

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   Is traditional advertising dead?

   • Summary. Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter, the decline in third-party cookies, and more.

   Why Marketers Are Returning to Traditional Advertising

   hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

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   What is TV & why is it important for marketers?

   • They watch live broadcast and on-demand streamed content that is entertaining, informative and promotional. But it is all still video, a broad category for marketers that includes linear TV, digital and streaming. This expanded way of thinking about TV also fits when we consider the media marketplace.

   Rethinking The Power Of TV Advertising: Is It A Valuable ... - Forbes

   www.forbes.com/councils/forbesbusinesscouncil/2021/03/11/rethinking-the-power-of-tv-advertising-is-it-a-valuable-option-for-your-brand/

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   Why is TV so important?

   • This is one of the reasons why TV is so valued; it provides an important source of entertainment, information, relaxation and of course a shared point of interest between household members and millions of others throughout the UK. Through partnering with TV programmes, brands can leverage this relationship and become a part of a viewer’s world.

   Why TV remains the world’s most effective advertising - thinkbox

   www.thinkbox.tv/news-and-opinion/newsroom/why-tv-remains-the-worlds-most-effective-advertising

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2. www.forbes.com › councils › forbesbusinesscouncilRethinking The Power Of TV Advertising: Is It A Valuable ...

   www.forbes.com › councils › forbesbusinesscouncil

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   Mar 11, 2021 · TV is still incredibly relevant in our age of accountable, data-driven advertising. After all, in my opinion, video is successfully bridging traditional and digital channels, unlike...

3. hbr.org › 2022 › 04Why Marketers Are Returning to Traditional Advertising

   hbr.org › 2022 › 04

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   Apr 29, 2022 · Why Marketers Are Returning to Traditional Advertising. Seven reasons companies are reinvesting in TV, radio, and print ads. Summary. Pundits have long predicted the demise of traditional ...

4. advertisingweek.com › why-tv-ads-are-still-kingWhy TV Ads Are Still King - Advertising Week

   advertisingweek.com › why-tv-ads-are-still-king

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   May 17, 2021 · Broadcast TV still accounts for more time than any other entertainment behavior. It also continues to post very high figures in some key demographics and parts of the world, particularly from an advertising perspective.

5. www.raconteur.net › big-debate-tv-advertisingThe big debate: is TV advertising still worth the cost?

   www.raconteur.net › big-debate-tv-advertising

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   Jan 24, 2024 · TV advertising isn’t endangered, and it certainly isn’t going extinct – but it is evolving. By offering more choice with a data-led approach to streaming, advertisers and buyers have much to gain from TV as it undergoes its latest evolution.

6. www.thinkbox.tv › news-and-opinion › newsroomWhy TV remains the world’s most effective advertising

   www.thinkbox.tv › news-and-opinion › newsroom

   Nov 18, 2020 · In the UK, 42% stated television is where they are most likely to find advertising that they trust in comparison to 6% for YouTube and 5% for social media. Effectiveness: Advertisers invest in TV advertising because it works. Studies around the world demonstrate TV’s many effects – and the positive impact it has on other media.

7. tvadvertising.co.uk › why-tv-the-power-of-tv-inWhy TV? The Power of TV in the New Digital Era - TV Advertising

   tvadvertising.co.uk › why-tv-the-power-of-tv-in

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   Oct 14, 2024 · But the truth is, TV is not only still relevant—it’s more powerful than ever. In this new era of advertising, television has evolved into something greater, a dynamic platform that spans both broadcast and digital worlds.

8. falloffthewall.com › why-tv-marketing-is-stillIs Tv Marketing Relevant In 2024? - Fall Off The Wall

   falloffthewall.com › why-tv-marketing-is-still

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   Jul 9, 2024 · It’s become an affordable and cost effective marketing channel, with new targeting options meaning you get even more bang for your buck. On average, companies spend under 20k in their TV campaigns. Still, in 2022, total TV advertising spending in the UK was 5.38 billion pounds.