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- Sky Bet’s sportsbook is an online betting platform that allows users to place bets on a variety of sporting events. The sportsbook offers a wide range of betting markets, including football, horse racing, tennis, and more. Users can bet on both pre-game and in-play markets.
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Sky Bet's origins lie in BSkyB's acquisition of Sports Internet Group in July 2000 which included the small telephone and online sports betting-based company Surrey Sports, alongside two other companies: Planet Football and Opta Index. Surrey Sports was rebranded in July 2002 to create Sky Bet.
Apr 30, 2024 · Sky Bet is one of the best options for UK punters looking for a new sportsbook. This sports betting platform offers players over 35 sports to bet on and various promotions they can claim.
Nov 15, 2022 · Sky Bet offers live betting on a range of sports events, including football, horse racing, tennis, cricket, and more. This feature is easy to access. Just go to the sportsbook on the main page and press the play button.
Dec 17, 2023 · Days after securing the rights to show the majority of Premier League football matches for more than £5bn, Dana Strong, the chief executive of Comcast-owned Sky, said that the deal capped a...
Apr 8, 2024 · Sky Bet has redesigned its platform as part of a new campaign to demonstrate its commitment to football fans. ‘For the fans’ was created in partnership with Grey London, which became the operator’s creative agency in March last year, and was tasked with developing its long-term strategic brand platform. Leigh Peacock-Goodwin, Head of ...
May 20, 2024 · EFL clubs have unanimously approved a record domestic rights deal with Sky Sports over a five-year period with over 1000 matches to be broadcast each season – a record number of games for any...
May 14, 2019 · Professional footballers are not allowed to individually promote betting companies, but under FA rules they are allowed to advertise gambling firms via their clubs' commercial...