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- The core of Ryanair’s TikTok strategy has been a commitment to funny, self-deprecating posts combined with expert navigation of viral trends. Whilst the former makes the brand feel down-to-earth and genuine to the consumer, the latter provides a baseline for high engagement on the platform.
www.thevalueengineers.com/up-up-and-away-tiktok-brand-voice-the-rise-of-ryanair/
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Sep 5, 2023 · Ryanair Is the Only Genuinely Funny Airline on TikTok. Rarely is a brand actually funny on the internet, but this budget airline figured it out. By Opheli Garcia Lawler. Published on Sep 5,...
Nov 11, 2023 · Being rude and obnoxious to your customers might not seem like the best approach, but the brand's viral burns have earned it 2.1 million followers on TikTok - half a million more than EasyJet,...
Nov 3, 2022 · Lily Rafferty is one of TikTok's most famous content creators thanks to her viral-worthy videos on Ryanair's account. She joined Ryan Tubridy on RTÉ Radio 1 to discuss her time online and...
Oct 18, 2023 · Ryanair has amassed a significant TikTok following for its use of self-deprecating humor.
Sep 2, 2021 · Ryanair's TikTok currently has 1.1 million followers and 26.5 million likes and their funny videos have been on everyone's minds the past few months. News. By. Amy Donohoe. Video Loading. Ryanair...
- Amy Donohoe
Ryanair (@ryanair) on TikTok | 47.3M Likes. 2.4M Followers. Official: @Ryanair España 🇪🇸 @Ryanair Italia 🇮🇹 @Ryanair FR 🇫🇷🇲🇦.Watch the latest video from Ryanair (@ryanair).
Sep 2, 2021 · With 1.2 million TikTok followers and 61.3 million likes, 762,000 subscribers on YouTube and 725,000 followers on Instagram, it's hard to know if she’s providing content for Ryanair or not.
