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- Georges Kern-led Breitling — which has continued to climb the Swiss watch brand sales charts the past six years (according to Morgan Stanley estimates) — has acquired the rights to Universal Genève (founded in 1894).
professionalwatches.com/breitling-acquires-universal-geneve/
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Dec 13, 2023 · Universal Genève, the highly regarded and historic Swiss brand that has been effectively dormant for years, will be revived and relaunched by the same ownership team currently steering the ship at Breitling.
Jan 19, 2024 · Kern also revealed in his Times interview that Universal Genève watches will be priced a bit higher than Breitling, and that the reborn brand “won’t be niche,” as Breitling is hoping to see it become a “major player” in the Swiss luxury market.
Dec 12, 2023 · Swiss luxury watchmaker Breitling has announced its acquisition of Universal Genève, marking a new chapter for the brand renowned for its horological artistry and innovation. This strategic move promises to restore one of the most iconic brand names in the world of luxury timepieces.
Jan 5, 2024 · The rebuilding of the prestigious brand with a rich history will take time – “a meticulous labour of love that we anticipate will unfold over the coming years,” says Kern who adds that a dedicated team will be brought on board so that Breitling and Universal Genève will operate as separate maisons.
- Stephanie Ip
Dec 12, 2023 · In a landmark development for the Swiss watchmaking industry, Breitling has announced its acquisition of Universal Genève, marking a new chapter for the brand renowned for its horological artistry and innovation.
Dec 12, 2023 · Mr Kern says rebuilding the brand will not be quick. “It is a meticulous labor of love that we anticipate will unfold over the coming years,” he describes. Structurally, Mr Kern says a dedicated team will be brought on board to allow Breitling and Universal Genève to operate as separate maisons.
Dec 19, 2023 · Universal Genève has been an outlier for a while but Kern’s leadership is likely to revive the brand for a new generation of buyers. What the watches will look like is anyone’s guess (all we know is that they will be priced higher than Breitling), but that’s not the point.
