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The George brand was founded in 1989 as a partnership between English fashion designer George Davies & Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street.
May 13, 2024 · By the end of 2024, George aims to unveil 50 freshly-refurbished physical retail locations. Following the publication of its latest full-year results, Drapers sat down with Evans to reveal the secrets behind the brand's impressive sales and discover whether Asda will be throwing down the gauntlet in.
Sep 24, 2003 · Lois Huff, a senior vice president with Retail Forward, firmly believes George eventually could overtake the Gap brand, based on Wal-Mart’s current dominance of the U.S. apparel market.
Oct 27, 2021 · Over 85% of consumers stated that they buy clothes by George, making it the top supermarket fashion brand in our steer. According to marketing literature, George has built up a reputation for quality, style and value.
Apr 16, 2024 · George at Asda has today announced soaring growth in online and instore fashion sales over the sector’s latest six month-period, significantly outperforming the market and cementing its position as one of the UK’s largest and most successful fashion retailers.
Apr 22, 2024 · Clothing sales at Asda's in-house fashion and homeware brand George generated £1.5bn in the year ended 31 December 2023, led by strong online growth and school wear sales. The figure marks a 3.4% increase on the same period in 2022, Asda reported today (22 April).
Mar 10, 2023 · George Davies is without doubt a living legend of UK fashion, best known for launching Next on the high street in 1982 and the Next Directory in 1987 – bringing fashion collections in to customers’ homes complete with fabric swatches, before going on to bring us the first supermarket fashion brand with George at Asda in 1990.
