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Jan 28, 2021 · Instead of a physical tour of the first team to China, FC Bayern implemented this digitally and, together with partner Audi, generated a reach of around 343 million. FC Bayern has been named the "Most Influential Sports Club 2020" on the social media platform Douyin, known outside China as TikTok.
Sep 26, 2016 · Now, the German soccer champion is focusing on a new digital strategy: With FC Bayern Digital 4.0, the record-breaking team wants to offer its fans even better digital services, and it also wants to further expand its international market presence in China, the USA and Arabia.
- Gunnar Jans
Nov 9, 2018 · Benjamin Stoll, FC Bayern Munich's head of digital strategy, platforms and innovation, explains how German soccer’s dominant force have transformed their digital infrastructure to serve...
May 23, 2022 · After winning their 10th straight Bundesliga title, FC Bayern are now also digital champions according to the ‘Digital Champions League’ study by nexum AG and kicker business solutions in March/April 2022. The study analysed the online presence of Europe’s top 20 clubs and how they use digital transformation for their internationalisation ...
Jul 15, 2015 · But FC Bayern has built a digital bridge to China too, by means of a new Chinese website. At www.fcbayern.cn all Chinese-speaking fans can now follow FC Bayern in detail and stay right up to date with all the latest news. FC Bayern is also releasing a new app for iOS and Android for the Chinese market in cooperation with sports portal HUPU.
Aug 17, 2023 · The club's digital involvement includes social media accounts in Japanese, Line accounts, and a dedicated website. PSG also recently formed a partnership with Japanese game developers Brilliantcrypto. Outside of Japan, the club has had a presence in APAC, with local offices in Tokyo, Shanghai, and Singapore.
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Jan 28, 2016 · The collision of a highly competitive sports media landscape and a national mandate to bring international sports to China has created the fastest growing sports market in the world. Here’s a look at how well European football performs in China: Bayern Munich is the #1 team on Chinese digital media.
