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1. • • The rebranded offering will be ESPN's exclusive sportsbook and will be part of ESPN's programming and content integrations starting in the fall.
     www.espn.com/espn/story/_/id/38158198/penn-entertainment-rebrand-sportsbook-espn-bet

     Penn Entertainment to rebrand sportsbook as ESPN BET

2. People also ask

   Is ESPN rebranding a sportsbook?

   • ESPN has signed a licensing deal with Penn Entertainment to create ESPN BET, a sportsbook for audiences in the United States. Penn will rebrand its current sportsbook to ESPN BET later this fall in the 16 states where it is licensed. The rebrand will include a mobile app, website, mobile website and mutually agreed upon retail locations.

   Penn Entertainment to rebrand sportsbook as ESPN Bet - ESPN

   www.espn.com/espn/story/_/id/38158198/penn-entertainment-rebrand-sportsbook-espn-bet

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   Will Penn Entertainment rebrand as ESPN BET?

   • PENN Entertainment will rebrand its current sportsbook and relaunch as ESPN BET, effective this Fall in the 16 legalized betting states where PENN Entertainment is licensed. The rebrand includes the mobile app, website, and mobile website.

   ESPN to Launch ESPN BET in a New Agreement with PENN Entertainment

   espnpressroom.com/us/press-releases/2023/08/espn-to-launch-espn-bet-in-a-new-agreement-with-penn-entertainment/

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   Will ESPN rename Barstool sportsbook to ESPN BET?

   • He joined The Verge in 2021 after several years covering news at Engadget. As ESPN’s future drifts in the direct-to-consumer wind, a deal with Penn Entertainment will let the sportsbook rename existing properties, like its Barstool Sportsbook, to ESPN Bet.

   $1.5 billion licensing deal turns Barstool Sportsbook into ESPN Bet

   www.theverge.com/2023/8/8/23825043/espn-bet-penn-entertainment-barstool-sportsbook-gambling

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   Who owns ESPN BET?

   • ESPN BET is owned and operated by PENN Entertainment, Inc. and its subsidiaries ('PENN'). ESPN BET is available in states where PENN is licensed to offer sports wagering. Must be 21+ to wager. If you or someone you know has a gambling problem and wants help, call 1-800-GAMBLER.

   Penn Entertainment to rebrand sportsbook as ESPN Bet - ESPN

   www.espn.com/espn/story/_/id/38158198/penn-entertainment-rebrand-sportsbook-espn-bet

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   Who owns ESPN & Penn Entertainment?

   • ESPN is 80 percent owned by ABC, Inc. (an indirect subsidiary of The Walt Disney Company) and 20 percent by Hearst. PENN Entertainment, Inc., together with its subsidiaries (“PENN,” the “Company,” “we,” “our,” or “us”), is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences.

   ESPN to Launch ESPN BET in a New Agreement with PENN Entertainment

   espnpressroom.com/us/press-releases/2023/08/espn-to-launch-espn-bet-in-a-new-agreement-with-penn-entertainment/

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   What is ESPN BET & Penn Entertainment?

   • ESPN BET will become ESPN’s exclusive sportsbook, and PENN Entertainment will receive odds attribution, promotional services inclusive of digital product integrations, traditional media and content integrations, and ESPN talent access, among other services that collectively generate maximum fan awareness of ESPN BET.

   ESPN to Launch ESPN BET in a New Agreement with PENN Entertainment

   espnpressroom.com/us/press-releases/2023/08/espn-to-launch-espn-bet-in-a-new-agreement-with-penn-entertainment/

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3. www.theverge.com › 2023/8/8 › 23825043$1.5 billion licensing deal turns Barstool Sportsbook into ...

   www.theverge.com › 2023/8/8 › 23825043

   Aug 8, 2023 · As ESPN’s future drifts in the direct-to-consumer wind, a deal with Penn Entertainment will let the sportsbook rename existing properties, like its Barstool Sportsbook, to ESPN Bet.

   • Author: Richard Lawler

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5. espnpressroom.com › us › press-releasesPENN Entertainment to Grow ESPN BET Footprint with Eight ...

   espnpressroom.com › us › press-releases

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   Aug 8, 2024 · PENN Entertainment announced today that it plans to rebrand eight of its retail sportsbooks in sports-centric markets to ESPN BET. The upcoming brand conversions will help to further brand connectivity and create meaningful cross-sell opportunities between the casino and ESPN BET.

6. www.nytimes.com › 08 › 08ESPN launching sportsbook in fall: What this means for the ...

   www.nytimes.com › 08 › 08

   Aug 8, 2023 · ESPN is partnering with PENN Entertainment, which will rebrand its current sportsbook, effective this fall. As part of the deal, PENN Entertainment sold Barstool Sports back to founder Dave...

7. espnpressroom.com › us › press-releasesESPN to Launch ESPN BET in a New Agreement with PENN ...

   espnpressroom.com › us › press-releases

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   Aug 8, 2023 · PENN Entertainment will rebrand its current sportsbook and relaunch as ESPN BET, effective this Fall in the 16 legalized betting states where PENN Entertainment is licensed. The rebrand includes the mobile app, website, and mobile website.

8. www.businesswire.com › news › homeESPN & ESPN BET Account Linking Now Available - Business Wire

   www.businesswire.com › news › home

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   1 day ago · In August 2023, PENN entered into a transformative, exclusive long-term strategic alliance with ESPN, Inc. and ESPN Enterprises, Inc. (together, “ESPN”) relating to online sports betting ...

9. www.cnn.com › 2023/08/08 › businessESPN is jumping into sports gambling in a $2 billion deal - CNN

   www.cnn.com › 2023/08/08 › business

   • Cached

   Aug 9, 2023 · The online Barstool Sportsbook will be rebranded as ESPN Bet in the fall, PENN said in a statement Tuesday. It secured exclusive rights to the ESPN Bet trademark for 10 years, with an option to...