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Jul 16, 2024 · Global superstar, Cher, stars in new advert from UKTV celebrating today's introduction of U, its free streaming service. UKTV has unveiled its latest TV advert featuring worldwide icon Cher to mark today's launch of U and celebrate the wealth of free quality content on its platform to suit all tastes. In a creative twist, the global superstar ...
Jul 16, 2024 · Cher has joined forces with UKTV for a bizarre but brilliant advert (Picture: UKTV Creative) ... The new commercial starts with a couple of executives pitching the ad to the 78-year-old pop star ...
Jul 16, 2024 · 16th July 2024. Tom West. Broadcasting group UKTV has launched its new ‘U’ masterbrand with a launch advert featuring global superstar Cher. The rebranding will see all of its channels transition to the new U banner, including flagships Dave and Yesterday. Under the new identity – the group’s most popular channels will become U&Dave, U ...
Jul 16, 2024 · The TV ad tweaks Cher’s huge hit I Got You Babe as the superstar is seen travelling through well-known U shows performing a new, bespoke rendition of the song. You can view the video below. The TV commercial was developed by UKTV’s in-house creative agency in partnership with HunkyDory Films , and led by Scott Russell, UKTV’s creative director.
Jul 16, 2024 · After pitching it to Cher’s management, the team had a couple of days to work with the singer while she was on a trip to Europe. Curated clips. All of UKTV’s content is digitised and so the production team searched the broadcaster’s media asset management system Curator to find the clips they wanted to include in the ad.
- Jenny Priestley
Jul 16, 2024 · Image: BBC Studios/UKTV. Music icon Cher has been revealed as the star of a new advertising campaign heralding the rebranding of the BBC’s advert-funded channels.
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Jul 16, 2024 · The advert starts with UKTV execs pitching their creative to Cher, who, in a vision, says she 'can see it now', and immediately starts singing I Got You Babe. Along the way, Cher meets EastEnders’ Barry (Shaun Williamson), and together they perform karaoke in the Queen Vic, as well as meeting Orlando Bloom who’s perched on the top of a rock ...
