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- “ Bell DSP is a game-changer for Canadian advertisers, as it gives them the ability to transact seamlessly by using smarter data and machine learning, enabling greater efficiency, more impactful results, and ultimately, a better ROI,” said Brandon Moonrei, Director, DSP Partnerships & Client Strategy, Bell Media.
www.bellmedia.ca/the-lede/press/bell-media-launches-bell-dsp-a-new-ad-tech-platform-for-advertisers/Bell Media Launches Bell DSP, a New Ad-Tech Platform for ...
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May 8, 2023 · TORONTO (May 8, 2023) – Bell Media announced today that Kinesso, the marketing engine of global marketing provider Interpublic Group (IPG), is the first client to harness the power of Bell Media’s Connected TV audience solution to further target Canadians.
Nov 1, 2021 · Bell DSP allows the advertising community to leverage Bell's privacy compliant first party data to discover and activate on Bell Media ' s premium digital inventory, as well as the...
Jun 8, 2023 · Launching Addressable TV (ATV) Bell Media’s game-changing ATV offering allows advertisers to deliver tailored ads to specific households or devices, based on demographic and behavioural data across Video on Demand (VOD), livestreams, and linear content.
Nov 1, 2021 · “Bell DSP allows Canadian advertisers to leverage the full strength of our first-party and third-party data – enabling customers to target the audiences they want – while pairing it with our own premium digital inventory, as well as inventory on the open market.”
- Connie Thiessen
Jul 13, 2022 · “The Bell Demand Side Platform (DSP) is a data-enabled advertising product that offers marketers the opportunity to optimize a 360 integrated marketing campaign, making it the most omnichannel buying platform in Canada.” “That’s something that no one has been doing in Canada except us,” he asserts.
Bell Media today announced the launch of Bell DSP, available now to Canadian advertisers and agencies, delivering a world class programmatic marketplace to facilitate new and easier media buying capabilities.
