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1. • • The new FTC review guidelines will increase the level of scrutiny that businesses face and ratchet up the pressure on them to comply with the new legislation. Businesses that persist with dishonest review practices, despite the ruling, will face not only financial consequences but also reputational damage that could prove even more costly.
     www.forbes.com/councils/forbesbusinesscouncil/2024/10/07/how-does-the-ftc-fake-review-rule-impact-business-reputation/

     How Does The FTC Fake Review Rule Impact Business Reputation?

2. People also ask

   Will the FTC rule on fake reviews affect online reviews?

   • The FTC rule on fake reviews has the potential to calm the turbulent waters of the online marketplace in a way that renews consumer confidence in online testimonials and by that enhances their usefulness. While I welcome this development and am strongly in favor of it, the truth is that I feel that few companies will react to it immediately.

   How Does The FTC Fake Review Rule Impact Business Reputation?

   www.forbes.com/councils/forbesbusinesscouncil/2024/10/07/how-does-the-ftc-fake-review-rule-impact-business-reputation/

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   What happens if a brand has fake reviews?

   • Consumers are increasingly savvy, and they can often spot fake reviews. When a consumer sees such reviews backing up a particular brand, they will usually walk away, regardless of whether or not the brand has been caught manipulating its reputation by an official body.

   How Does The FTC Fake Review Rule Impact Business Reputation?

   www.forbes.com/councils/forbesbusinesscouncil/2024/10/07/how-does-the-ftc-fake-review-rule-impact-business-reputation/

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   Are fake reviews a bad thing?

   • Fake reviews do irreparable damage to businesses, offer consumers a misleading view of a business and devalue the efforts of honest customers leaving genuine feedback. This Bill will help to deliver fairness for both hospitality venues and their customers in this area, and we look forward to working with Government to achieve this.

   New Bill to crack down on rip-offs, protect consumer cash online and

   www.gov.uk/government/news/new-bill-to-crack-down-on-rip-offs-protect-consumer-cash-onlineand-boost-competition-in-digital-markets

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   Is there a 'fake review broker' industry?

   • In a blog post, the company acknowledged that “an illicit ‘fake review broker’ industry has emerged,” vowing crackdowns. The company added more funding to investigate fake review schemes and said it would swap information with rival companies.

   Fake Reviews Are Rampant Online. Can a Crackdown End Them?

   www.nytimes.com/2023/11/13/technology/fake-reviews-crackdown.html

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   Do online reviews really matter?

   • While online reviews play a big part in consumer decision-making, with 75.5% of surveyed consumers saying they trust online reviews as they do personal recommendations, fake reviews and testimonials have become so prevalent on review websites that skepticism towards the authenticity of online reviews is increasing.

   How Does The FTC Fake Review Rule Impact Business Reputation?

   www.forbes.com/councils/forbesbusinesscouncil/2024/10/07/how-does-the-ftc-fake-review-rule-impact-business-reputation/

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   Will a 'fake review Watch' rule apply to fake reviews?

   • “The rule will not apply to the architects of the whole corrupt system: the review platforms and tech companies who profit from online reviews whether real or fake,” said Kay Dean, a former federal criminal investigator who runs Fake Review Watch. Ms. Dean began her effort after online fake reviews misled her to a psychiatric practice.

   Fake Reviews Are Rampant Online. Can a Crackdown End Them?

   www.nytimes.com/2023/11/13/technology/fake-reviews-crackdown.html

   See all results for this question

3. www.bbc.co.uk › news › business-61154748Fake reviews to be illegal under new rules - BBC News

   www.bbc.co.uk › news › business-61154748

   • Cached

   Apr 19, 2022 · Under the proposed rules, there will be a new laws against offering to write and commissioning fake reviews. Websites hosting consumer reviews will have to take reasonable steps to check they...

4. www.weforum.org › stories › 2021Fake online reviews cost $152 billion a year. Here's how e ...

   www.weforum.org › stories › 2021

   • Cached

   Aug 10, 2021 · This problem can be further broken down into the impact of fake reviews on review-influenced e-commerce in some of the biggest e-commerce countries. Fake online reviews influence $791 billion of e-commerce spending annually in the US, $6.4 billion in Japan, $5 billion in the UK, $2.3 billion in Canada and $900 million in Australia.

5. Videos

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     8:04

     youtube.com

     How fake Google reviews are fooling customers, hurting businesses

     24 May 2021

     20.5K views

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     8:04

     cbc.ca

     How fake Google reviews are fooling customers, hurting businesses

     24 May 2021

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     1:43

     bbc.co.uk

     'Fake Google reviews are damaging my business'

     20 Nov 2020

     36 views

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6. www.forbes.com › councils › forbesbusinesscouncilHow Does The FTC Fake Review Rule Impact Business Reputation?

   www.forbes.com › councils › forbesbusinesscouncil

   • Cached

   Oct 7, 2024 · Will the FTC fake review rule live up to its promises and usher in profound changes to the way brands respect consumer rights and handle online reviews?

   • Author: Michael Podolsky

7. www.nytimes.com › fake-reviews-crackdownFake Reviews Are Rampant Online. Can a Crackdown End Them?

   www.nytimes.com › fake-reviews-crackdown

   Nov 13, 2023 · A wave of regulation and industry action has placed the flourishing fake review business on notice. But experts say the problem may be insurmountable.

   • Author: Stuart A. Thompson

8. startups.co.uk › news › fake-reviewsFake Reviews Crackdown: Government Warning for E-commerce ...

   startups.co.uk › news › fake-reviews

   • Cached

   Jan 24, 2024 · The UK government is taking a stand against fake reviews online: one of the biggest issues impacting consumer trust today. The government has warned ecommerce retailers that fake reviews will soon join a list of prohibited practices, with fresh guidance being finalised in the coming months.

9. www.theverge.com › 2024/10/21 › 24276240The FTC’s rules on fake reviews are officially in effect.

   www.theverge.com › 2024/10/21 › 24276240

   Oct 21, 2024 · The FTC’s fake review crackdown begins this fall. Emma Roth. Aug 14. The new rule bans companies from creating and selling AI-generated reviews — and that includes ones generated using AI....

10. www.gov.uk › government › newsNew Bill to crack down on rip-offs, protect consumer cash ...

    www.gov.uk › government › news

    • Cached

    Apr 25, 2023 · Fake reviews that cheat customers, subscription traps that cost more than a billion pounds a year and new powers for the Competition and Markets Authority (CMA) to tackle businesses that breach...