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Apr 4, 2024 · Tip #4: Add social proof to your description. It’s human nature to observe how others act to inform our decisions. A testimonial from an influencer, expert, or past attendee can add credibility to your event. Collect these testimonials through social media or in post-event surveys.
- Focus on The Value
- Specify Who Your Event Is For
- Tap Into The Sense of Belonging
- Provide Links to Useful Sources
- Leverage Digits and Statistics
- Keep It Short
- Write Different Event Descriptions For Different Platforms
- Wrapping Up
Today, there are many industry events promoted and advertised out there. And it’s getting more and more challenging for people to decide what event to attend and what event to skip. If you want to grab the attention of prospective attendees, you should explain how they can personally benefitfrom participating in your event. Attendees want to get an...
You should specify not only what your event is all about but also who your event is for. Will your event be useful for students, graduates, or newbies in the field? Or do you target industry pros only? If you don’t clarify this point, your marketing campaign will be ineffective. Why? Modern people value their time and money. If they doubt whether a...
Human beings are social creatures. They have a strong need to belong to a tribe of like-minded people. Pretty often, people participate in the events not because they want to but because they need to satisfy this social need. For instance, some marketers attend marketing conferences not because they like it but because they want to belong to the “t...
What is the primary purpose of your event? Do you aim to educate your target audience on a specific topic? If so, we highly suggest you add useful links to your event description to encourage attendees to learn more on the topic beforehand. Imagine that you work for an environmental non-profit organization. You have a task to run an educational eve...
Another great tip on how to write about an event is to use digits and statistics. You can specify how many people will participate in your event, how many topics will be discussed, or how many attendees participated in your event last year. “Quantify” your event, and you will win your target audience’s attention.
As we have mentioned above, modern people are busy people. They don’t have time to read wordy event descriptions. So it will be wise of you to keep your copies short. Remember that your key task here is to intrigue prospective attendees and provide general information. You don’t need to go into detail. Try to express your ideas as clearly as possib...
You should know both how to write an event description and how to write it for different platforms. You should create a few versions of your event description: 1. One for your website 2. Another one for niche websites and blogs where you will promote your event 3. A few event descriptions for social media platforms You need to write one event descr...
Now you know how to write about an event to maximize marketing efforts and drive attendance. We hope you are convinced now that you don’t have to be a professional copywriter to create a winning event copy. Don’t hesitate to apply the tips given in this article. It’s one of the simplest ways to make your event marketing campaign a success. Marques ...
May 17, 2024 · Example 1 – Conferences and corporate events. First up on our list of important event description examples: conferences. Conferences bring people together to teach, share, support, and enable vast networking potential. Here is an example of a conference or corporate event description:
Jul 12, 2023 · Start with a compelling headline and essential details at the top, followed by crucial information in the body, and conclude with interesting but less essential details at the bottom. This approach creates an event description that is informative yet engaging for your audience. 5. Cover all Important Details. As mentioned earlier, the headline ...
- Determine your objectives and find your voice. Are you hosting a concert or TEDx event in your city, planning a fundraiser, or wanting to bring together students for a field day?
- Make a first good impression. Event planners know that positive first impressions are crucial. Which means a strong, powerful event title is essential.
- Vary the structure. This is especially important if your event description is a tad lengthy. To ensure all essential information is correctly conveyed, think about adding bullet points or various text formats like bold, italic, etc.
- Optimize copy according to the marketing channels. A Facebook event description will differ from an ad or an email blast. And that’s why you should create multiple versions of your event description, keeping the most important information in the forefront but optimizing it for different channels.
Jun 19, 2019 · Craft a brand promise that includes your answer, and weave that message into your event description. 2. Understand your attendees. If you want to sell more tickets, you need to know what draws people to your event in the first place. Knowing your audience is also key for striking the right tone in your writing.
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May 14, 2021 · Draw inspiration from their event branding such as their header, posters, videos, etc. Pinpoint the things that bores you or feels unnecessary. 4. Tell a Story. It can be tempting to hype an event up as “the best” or “the most exciting” thing out there, but using vague hyperboles can decrease your credibility.
