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1. • • To access analytics for a video, open any published video and tap More Data in the lower right corner. You also have a few options for accessing account-level analytics: In the TikTok mobile app, open your account menu and select Business Suite. Then tap Analytics to monitor audience growth and account performance.
     www.agorapulse.com/blog/tiktok/tiktok-analytics/

     TikTok Analytics: What You Need to Know Right Now - Agorapulse

2. People also ask

   What is TikTok analytics?

   • TikTok Analytics provides insights on video views, follower demographics, and engagement metrics. It’s important to track video views, follower growth, and engagement metrics (likes, comments, shares) to understand what content resonates with your audience. Use TikTok data to create targeted TikTok content and track its performance over time.

   The Complete Guide to TikTok Analytics - Sprout Social

   sproutsocial.com/insights/tiktok-analytics/

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   How do you use TikTok data?

   • Use TikTok data to create targeted TikTok content and track its performance over time. Analyze follower demographics (age, gender, location) to tailor content to your target market and see when they're most active. Leverage TikTok data to inform your content calendar, posting times and identify collaboration opportunities with relevant influencers.

   The Complete Guide to TikTok Analytics - Sprout Social

   sproutsocial.com/insights/tiktok-analytics/

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   How do I track analytics on TikTok?

   • Let’s look at how to track analytics in the TikTok app first. Here’s how to access TikTok analytics in the app: Go to your profile page in the app and tap the menu icon in the top right corner. Tap Creator Tools. Tap Analytics. TikTok does have a more detailed analytics dashboard — but the catch is you have to have a business account.

   Your Guide to TikTok Analytics: Measure, Grow, and Succeed - Kapwing

   www.kapwing.com/resources/tiktok-analytics/

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   What are TikTok metrics?

   • TikTok metrics are the various data points and statistics available within the native TikTok analytics tool. These metrics include views, engagement rate, new followers, viewer demographics, and more. They provide valuable insights into account performance and content engagement on TikTok.

   TikTok Analytics Complete Guide and Top 10 Metrics to Track

   agencyanalytics.com/blog/tiktok-analytics-to-track

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   How can TikTok improve your video performance?

   • Content moves fast on TikTok and the algorithm demands a high volume of videos. But that’s all the more reason to keep a better pulse on your performance! By knowing what’s working and what’s not, you can optimize your videos and strategy with confidence. Below we break down which TikTok metrics to prioritize and how to track them.

   TikTok Metrics: What to Track for TikTok Marketing - Sprout Social

   sproutsocial.com/insights/tiktok-metrics/

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   What are TikTok video views?

   • Video views is a fundamental metric for evaluating the performance of video posts on TikTok. Tracking the number of views a video receives provides insight into its reach and popularity among users.

   TikTok Analytics Complete Guide and Top 10 Metrics to Track

   agencyanalytics.com/blog/tiktok-analytics-to-track

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3. blog.hootsuite.com › tiktok-analyticsTikTok analytics 2024: The ultimate guide for marketers

   blog.hootsuite.com › tiktok-analytics

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   Sep 24, 2024 · TikTok analytics are your go-to tools for tracking how well your content is performing. They offer a clear view of which posts are gaining the most traction. More importantly, they help shape your TikTok marketing strategy by revealing what truly resonates with your audience.

4. agencyanalytics.com › blog › tiktok-analytics-to-trackTikTok Analytics Complete Guide and Top 10 Metrics to Track ...

   agencyanalytics.com › blog › tiktok-analytics-to-track

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   Apr 30, 2024 · Quick Summary: Learn about the essential TikTok analytics to track, including video views, engagement rate, follower growth, audience demographics, conversion metrics, trending videos, brand mentions, influencer collaboration, and ad performance.

5. www.iconosquare.com › blog › 7-tiktok-metrics-you7 TikTok Metrics You Should Track to Measure Performance

   www.iconosquare.com › blog › 7-tiktok-metrics-you

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   Aug 29, 2022 · To help you get started with tracking your TikTok performance, we’ve outlined the essential TikTok metrics you need to measure and how to go about it. Post Reach Percentage. Reach is one of the most important TikTok metrics to take into account when measuring your brand performance.

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7. sproutsocial.com › insights › tiktok-analyticsTikTok Analytics: A Complete Guide for Analysis - Sprout Social

   sproutsocial.com › insights › tiktok-analytics

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   Oct 23, 2024 · Use TikTok data to create targeted TikTok content and track its performance over time. Analyze follower demographics (age, gender, location) to tailor content to your target market and see when they're most active. Use TikTok data to inform your content calendar, posting times and identify collaboration opportunities with relevant influencers.

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8. www.kapwing.com › resources › tiktok-analyticsYour Guide to TikTok Analytics: Measure, Grow, and Succeed

   www.kapwing.com › resources › tiktok-analytics

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   May 10, 2023 · In this guide, we’ll go over which TikTok content analytics you should be tracking as well as how to find them in the TikTok app and which third-party social media tools to use for TikTok analytics.

   • Author: Lauren Strapagiel

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9. sproutsocial.com › insights › tiktok-metricsTikTok Metrics: What to Track for TikTok Marketing | Sprout ...

   sproutsocial.com › insights › tiktok-metrics

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   Jun 4, 2024 · TikTok metrics are data points that measure your videos’ performance and audience engagement. Through tracking metrics, you can uncover new opportunities to earn more views, fine-tune your TikTok marketing strategy and reach your target audience more effectively.

10. www.voxonicstudio.ie › checking-tiktok-videoHow to Check TikTok Video Performance: Analytics Made Simple

    www.voxonicstudio.ie › checking-tiktok-video

    To check your TikTok analytics, you need to use the app's native analytics tool. If you have a Pro account, the process is straightforward: Go to your profile.