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Jan 17, 2023 · Weibo presents a huge opportunity for businesses looking to tap into the China market. Weibo is a great way to connect with the Chinese market and can make your business more discoverable. Creating an account on Weibo is a fairly easy process. However, running your account and building a following may take time and effort.
Apr 6, 2022 · On Weibo International, you either have to register as a Personal Account or an Official Account. So, you’ll have to click Official Account. 2. Submit the Information Required. On the Official Account tab, you are also asked to submit several important information about your business.
- CHOOSE YOUR DIRECTION. Before moving into a strategic planning exercise for your organization’s Weibo account, clarify your business and communication objectives, as well as your target audience.
- EXPLORE YOUR POTENTIAL. A good Weibo strategy requires that a company review audiences and environments inside and outside of the company. A company should analyze four groups: the target audience, the organization’s direct or potential competitors, the company’s employees, and everyone else.
- DEFINE YOUR GOALS. Weibo communication and marketing objectives should be consistent with business and integrated communication objectives. Follow SMART goals: specific, measureable, attainable, relevant, and time-bound.
- DESIGN YOUR ‘PRESENCE’ BY PLANNING YOUR STRATEGY. After deciding your communication objectives and performance indicators, the next step is to plan a strategy and tactics.
Aug 8, 2023 · Launched in 2009 by the Chinese technology company Sina Corporation (新浪), Weibo (微博) is one of the biggest social media platforms in China. As its name indicates (“micro-blog”), Weibo provides micro-blogging services and is often compared to Twitter. However, it has evolved into a microblogging hybrid with Instagram, Pinterest ...
Jun 26, 2023 · Fensi Tong (粉丝通): It is the most well-known paid advertising option on Weibo. It allows you to have more specific targeting options, including interests, gender, location, and devices. You’ll be able to choose between CPM (cost per mille; 0.5CNY per thousand exposure) and CPC (cost per engagement; 0.5CNY per effective engagement).
To start Weibo marketing, the first thing you have to do is to register an official account for your brand. For registration, you only have to go to this website and input the following information: eMail (or mobile phone number). Password and username. Location and the verification code. Here we have two recommended styles for a good brand ...
People also ask
Is Weibo a good place to start a business?
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How do I register a Weibo business account?
How to develop a Weibo strategy for your business in China?
Why should I register and verify my Weibo account?
How to expand your brand in China with Weibo?
Dec 1, 2023 · Start posting content, interacting with other users, and exploring the features Weibo offers. Registering and verifying your Weibo account is a gateway to the expansive social media landscape of China. It allows you to establish a trusted presence, engage with millions of users, and explore the myriad opportunities that Weibo offers.
