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How to increase sales after Christmas?
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- Install a chatbot to automate your sales. One of the best ways to get your Christmas marketing strategy up and running is to add a chatbot to your website.
- Give a Christmas-themed makeover to your website. There’s no better way to introduce your Christmas advertising campaigns than to sprinkle your web presence with some holiday décor.
- Incorporate Christmas marketing into your social media. Communicating with your audience through social media can help you boost brand engagement like no other channel.
- Make the most out of Christmas email marketing. Email marketing is another important element you can incorporate into your overall Christmas marketing strategy.
Dec 19, 2022 · With the right strategy, you can use this period to boost sales in the long term. To help you do that, we’ve prepared a list of 13 ways your small business can overcome the sales slump and improve your sales strategy: Create a long-term sales plan. Pivot to a January sale. Foster customer loyalty.
Christmas Marketing Ideas for Retail Stores. If you have a brick-and-mortar store, the holiday season is a prime time to attract more foot traffic and increase sales. Here are some Christmas marketing strategies tailored for retail stores: 34. Decorate Your Storefront. Make your store inviting by decking it out with Christmas decorations. For ...
Dec 1, 2023 · Boost sales and engagement with 26 festive marketing ideas for Christmas. As businesses get ready for the festive season, strategic marketing can make all the difference. In this comprehensive guide, we'll give you 26 awesome ideas for the best Christmas campaign.
- Audience Research
- Christmas Content Marketing and Keyword Research
- Content Planning
- Think Wider Seasonal Marketing
- Black Friday and Cyber Monday
- Interactive Christmas Marketing Ideas
- Types of Interactive Content
- Branded Games as A Christmas Marketing Tool
- What Can Branded Games Achieve?
Planning well ahead of time is key to ensuring your Christmas campaign runs smoothly. If you’ve got budget, work with an external agency to carry out some primary research on your target audience personas to find out which content formats and distribution channels appeal to them the most. Find out what motivates them to buy at Christmas – things su...
If you’re keeping on top of keyword research for your Christmas content marketing, you’ll know which are the biggest opportunities for evergreen content plus any new opportunities for Christmas-specific terms. Take a look at who’s dominating the SERPs and consider how you can go one step further with a piece of content that appeals to user intent. ...
Once you’ve spotted any potential content gaps and found out what appeals most to your audience, you’re well equipped to start building a content framework and schedule for your Christmas marketing campaign. Use your keyword and audience research to plan out your top-level content pillars and allocate the topics that would work for different conten...
You can build up a readily engaged audience by setting a few milestones in the run-up to your full Christmas campaign launch. Christmas conversions may be the end goal, but you want to build awareness beforehand, ensuring that you’re at the forefront of your audience’s mind once the Christmas rush arrives. Why not build up the momentum through mini...
Piggybacking on events such as Black Friday and Cyber Monday can help draw attention to your wider campaign. Thinking back to the main drivers of festive purchases – discounts, coupons and deals – these annual events offer a great opportunity to test how your audience responds to different incentives. Another recent survey found that an overwhelmin...
Go beyond just talking at your audience through static content and hoping they take action on your messaging. Make them part of your campaign by providing an interactive experience! There are multiple benefits to using interactive content within your campaign: 1. Achieve higher engagement rates than static counterparts 2. Generate leads and capture...
There are many types of interactive content, and what you use will depend on your audience and your goals. These could be: 1. Polls/surveys 2. Interactive infographics 3. Interactive video 4. Quizzes 5. User-generated content 6. Experiential marketing 7. Calculators 8. Assessments 9. Branded games For maximum engagement, you need to go a step furth...
Whether you’re a B2B or B2C organisation, it’s always difficult to separate yourself from the Christmas noise and stand out from your competitors. With so many offers and deals available at Christmas, people aren’t interested in a hard-sell. They’re either looking for the best deal or a way to provide their audience with some festive fun to increas...
Here are just a few examples of the objectives you can achieve with a branded Christmas game campaign: 1. Drive sales by adding in voucher functionality, where players can unlock discount codes as in-game collectables or for achieving a certain score. 2. Planning on running some app-exclusive campaigns? Increase app engagement by launching a game w...
3 days ago · The daily surprise element adds a fun, festive touch that can help build a buzz around your brand during the holiday season. 14. Launch a Christmas-Themed Hashtag Challenge. A holiday hashtag challenge encourages followers to post photos with your products, which increases brand visibility and fosters community.
Nov 18, 2021 · Want to ensure a lift in revenue and sales during the holiday season? This post contains best practices, effective tactics, and channel-specific tips to get ahead of your competitors, attract more customers, and get the most out of your campaigns this year.
