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Jul 23, 2023 · Discover the ultimate guide to Trade Show Booth Design 101! Learn the step-by-step process to create an impressive and captivating booth that stands out from the competition. Engage visitors with strategic layouts, eye-catching visuals, and innovative technology.
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1. Customize Your Own Tablecloth
If you are setting up tables in your booth, a good idea is to personalize a branded custom tablecloth. This not only promotes your brand, but also makes your table more presentable and eye-catching. There are several custom table cover styles available. Some companies print the entire tablecloth in a design that covers the whole fabric, others just include their logo against a simple color background. There are also several tablecloth styles, such as a form-fitting stretch cover or a more tra...
2. Add Your Logo to Retractable Banner Stands
Another popular display that you see at many trade show booths are retractable banners. These are long printed banners that roll out from a base for assembly and roll back in for storage, making them compact and convenient for travel. Several banner stands allow you to replace your printed banner with a new one while others are permanent. These roll up banners come in a wide range of styles and sizes to suit tabletop, floor, and backdrop displays.
3. Photo Booth for Social Media
One of the cheapest yet easiest ways to get customer attention and bring them to your booth is to give them a space to take photos for social media. Create a photo center using photo booths, backdrops, or cardboard cutoutsthat the attendees can use in their photos. Come up with something fun that relates to your brand that customers can take photos with, such as a cutout of a mascot. You can have a professional photographer take the photos of customers or have them take selfies in your photo...
1. Think of Unique Decorations Specific to Your Brand
Do you have a brand that you can tie in with decorations? If you sell food, find food shaped adornments. If you sell clothing include mannequins. If you have a landscaping service, include fake grass in your booth. Chances are, you can find some sort of decoration idea that ties specifically into your brand. Try looking at home décor sites to see what kind of decorations they have that you can use. Hereis a list of some recommended websites.
2. Increase Brand Awareness by Showcasing Your Logo
When you are creating custom printed displays and literature, make sure your logo is spotlighted. Have your logo front and center on a large backdrop or printed tent, make it the cover of a brochure you hand out, or have it printed on any promotional material you give away. Promoting your logo is the go-to for trade show décor, but it’s also important if you want to make an impression on potential customers. They are more likely to remember your company if they are familiar with your logo.
3. Use Big Wording and Designs That Can Be Read from Far Away
If you are attending a large trade show, you will need to get the attention of people standing both close by and far away from your booth. An easy way to make sure that people from a distance see your trade show booth is to use big text and logos on your displays. People who are standing far away will be more interested in visiting your booth if they know who you are and what products and services you offer by reading your displays from across the room. Feather flags are the perfect solutions...
1. Create Your Own Banner Design
Personalize your own custom bannersto include in your trade show booth and have a printing company produce it. Customizing a banner is easy, even for those who are unfamiliar with professional design. Most printing companies have online tools that you can use to create a unique banner and you can also order the banner in your preferred material and size. If you are more familiar with how to use design programs, most sites also let you customize their templates from your computer and upload th...
2. Arrange Flowers on Walls or Ceiling
If flowers suit your brand or décor style, they are a perfect addition to tradeshow booths. There are a lot of places to buy artificial flowersand they are easily setup on the walls or ceiling of your booth for an eye-catching look that will draw people in. Fake flowers are a go-to decoration because they are lightweight and easy to tie or tape to display frames, product shelves, and flat surfaces. They are also incredibly affordable, even if you buy a large bulk order of them.
3. Hang Fabrics from the Ceiling
Instead of using flowers, you can also hang fabrics or curtains from the ceiling or on the walls. This is helpful when creating a secluded section of your booth, so that your customers and employees have more privacy during one-on-ones or during team meetings. You can also use see-through fabrics around your trade show booth to draw people’s eye to you while not being completely hidden from everyone else. If you are showcasing some products, make sure they are still on full display.
1. Add Your Logo to All Custom and Promotional Materials
Add your logo to whatever you can so that customers walk away remembering it, and thus remembering your brand. If you are customizing some promotional materials for giveaways, such as mousepads or drinkware, include your logo on those, as well. When creating company literature, such as brochures, catalogs, and pamphlets, make sure your logo is where people will easily see it. One of the main goals of attending a trade show event is to increase your brand recognition.
2. Stand Out with Different Flooring
A simple way you can design your booth so that you stand out from the other businesses around you is by having a different kind of flooring from the rest. For example, use carpet that will give your trade show booth design an edge over other ones using the regular flooring of the expo. It’s an incredibly easy and affordable way to draw attention to your booth while also doing something unique with your décor. If you can, even use a custom carpet or mat.
3. Look for Durable Materials You Can Reuse
When you are shopping for custom displays, keep an eye out on what materials are used. If you want your prints and hardware to last through several trade shows and in storage, make sure the materials are durable. Look for polyester fabrics, corrugated plastic rather than cardboard, aluminum frames, and high-quality printing techniques, such as dye-sublimation and UV-printing. These materials will last longer than cheaper options like nylon or screen printing, which can rip or get ruined after...
1. Showcase a Digital Catalogue
When attending a virtual tradeshow, your product lines should be available online for customers to view. Present your products in an appealing way to generate interest, because customers won’t have the benefit of seeing them in person. If you deal in services rather than products, then have information brochures available online for attendees to look over. Working online can be an advantage because you can include your entire catalogue on the site rather than a limited selection like at an in...
2. Embed Links Into All Your Content
Wherever you can, include links in your online catalogue or virtual trade show booth that lead to your business website, product videos, social media accounts, or any other beneficial pages that you want to share to increase your ROI. Don’t make the customer manually go to the website when they could easily be transported there from your virtual booth. Make sure you embed your links in places where they are necessary and make sense rather than randomly placing them in your content. Learn how...
3. Mail Out Giveaways and Prizes
Just because people aren’t visiting you in person doesn’t mean that you still can’t do giveaways and handout promotional prizes. If you still want to do a raffle for your booth visitors, you can mail out their prizes to their address rather than personally handing them out to your winners. When someone wins a prize, contact them through email or a chat to get their home or work address to send their giveaway to their doorstep. Virtual tradeshows can still have all the fun and prizes of an off...
1. Make a Great First Impression
One of the key factors to getting customers to visit your booth is to get their attention and keep it. How can you do this? By making a great first impression. You can create a good impression having interesting, printed displays inside your booth that draws the customers’ eye in or you can have your team members greet customers and make them feel welcome right away. The first impression you make will be incredibly important to how the attendees remember your booth.
2. Generate Interest in the First Few Seconds
When a customer enters your booth, you want to immediately get them interested in what your business has to offer. Try to do this within the first few seconds. Personally go up to them and ask them a question, showcase a unique display stand at the entrance for them to look over, or have a video playing in the background that they can watch. The main thing to remember is that you want to engage people right away so that they are more likely to stay and learn more.
3. Give Customers a Place to Sit and Relax
A simple way to get customers to visit your booth is to offer them a place to sit down. Chances are that people attending this trade show are tired and have been on their feet all day long. They will probably be looking for a place where they can rest. Offer a public seating section in your booth so that people will want to come and sit, even if they weren’t interested in your business at first. This will give them time to view your booth and learn about your business.
1. Setup Your Booth in a Unique Shape
If you’re working in the usual 10×10 square, make yourself stand out from the crowd of other square-shaped conference booths by decorating your booth in a circle, triangle, or other small shape. This is a good idea, especially, if your logo is a certain shape other than a square because then you can be on-brand. Find banner stands and other displays that will complement this shape or are available in different shapes from the standard rectangle. This will give your booth an edge above the oth...
2. Make Sure Your Brand Is Front and Center
When you are setting up displays in your small booth, make sure that your logo is present and easy to identify. Since you are working with a limited space, you don’t want to have your logo lost in the process of trying to stand out. Create custom displays, such as backdrops or printed table covers, that are printed with your logo front and center to increase brand awareness, so customers immediately know what company you represent and what you sell.
3. Use Large Sized Text in Your Prints
Customize your display stands so that any text is large and readable. When working with a small space, you don’t want to go overboard with wordy text displays, and you still want to be noticed from far away. Using large text will make customers near and far able to read your message and know what your brand is. They shouldn’t have to come right up to your booth to find out what your business name is and what your services are.
1. Dress Up Your Booth with Unique Art Pieces
Instead of using the usual decorations like plants and drapes, think of setting up artwork that will make your booth different from all the others. Some more unique centerpieces can be branded with your logo, but you can also use sculptures and accents that relate to your brand. If your business has something to do with sports, get a large art piece of a football or baseball and make it the center of your booth instead of a table or shelf.
2. Make Indoors Look Like the Outdoors
Does your brand have something to do with the outdoors, such as gardening or farming? Why not bring the outdoors inside your trade show booth? Set up your entire booth to look like a garden or farm by getting fake grass, large, fake plants, tractors, and animals to create an outdoor experience. Decorate your booth to look like a park, a street, or any other outdoor location that is on-brand. Doing so will make you stick out from other conference booths, especially if you are indoors.
3. Create an Environment Representative of Your Brand
Tie in all your decorum with your brand so that people who aren’t even familiar with your company and what you sell will know your industry by looking at your booth. For instance, if you work in IT or online marketing, you can decorate your entire booth as a giant computer. If you work with clothes, make the booth your own personal shop. The possibilities are endless. The important thing is to have fun with your branded environment.
1. Give Out Branded Promotional Materials
When customers leave your booth, give them something to remember your brand other than just a business card. Hand out special promotional items personalized with your logo, mascot, slogan, or a witty saying. Common giveaways for trade shows include magnets and stickers, mouse pads, tote bags, custom coolers, and t-shirts. These are products that visitors can use daily. If they choose to use them every day, they will be constantly reminded of your logo and services. You can also find more uniq...
2. Customize Something Personal for Customers
Instead of giving away mass promotional products to customers, give them something a little more special to show that you appreciate their time and business. If you know some important clients are coming, customize something with their name in advance so that you can give it to them when they arrive. You can also get information from people at the show and mail out personalized items to them afterwards. This gesture will keep your brand on the mind of your attendees.
3. Live Demonstrations or Models
Get customers excited about the products and services you offer by having live demonstrations or fashion shows. If you are dealing with electronic devices, have someone live test the product or have small testers available all throughout your booth for customers to try. If you are selling clothes and want to showcase a new line, have your team model the clothing for visitors. This will create a buzz about your new products and will also be a cool idea for keeping your audience entertained at...
1. Your Own New Products
If you want your customers to get excited about your new products, give them a chance to win them by raffling off part of your new collection. Do one item from the new line or the entire thing, depending how many there are. This is a perfect way to advertise your new line to people attending the trade show and will generate buzz. This is also an easy giveaway to do because it comes from your own inventory, so you don’t have to shop for possible prizes.
2. Gift Cards
Another simple thing to use as a raffle prize is a gift card. Get a certain amount of money on a gift card for such places as Amazon, Walmart, Target, or certain stores in your niche. Try to think of a store or restaurant that your client base will enjoy so that they will be interested in entering to win the prize. You can also get Visa gift cards where you just add a certain amount of money, and the winner can spend it wherever they please.
3. Electronics
Something that most people will always be interested in winning is electronics. This can be anything from phones to gaming systems to Blu-ray players and anything else that is technological. If you have a particular type of electronic that’s popular among your industry or is very useful, it would be a good idea to auction one off as one of your prizes. If you sell electronics, that’s even better. Anything that has to do with technology is a prize that many people will want to participate to win.
At a trade show or conference, you and your booth should always stand out. Ensure that your trade show booth branding is memorable, from signage to design. Here are some trade show display tips: Use durable materials for your displays so that they are long-lasting and able to withstand travel.
- Make Your Booth Unique. Trade shows are a large investment in both money and time. If you’re going to make the investment in a trade show, the first item you should spend your money on is a booth that will stand out.
- Dominate the Swag Race. There is no arguing that the promotional items you select will impact your overall ability to attract attention and create buzz around your trade show presence.
- Host a Game (With Prizes!) If you have a fun game in your booth relevant to your industry, while your competing entities down the aisle have nothing but brochures, where do you think people will end up?
- Demo Your Product (or Service) If you are spending money on a trade show appearance, hopefully your product, or service is valuable and unique in the market.
Feb 9, 2024 · Every perfect trade show booth design starts with identifying your audience, marketing goals, and trade show budget. Exhibit designers use this information as the first step, then they’ll ask additional questions to fine-tune the booth to your specific requirements.
Ditch the boring booth! Attract crowds, engage leads & win big with these pro trade show design tips. Interactive elements, clever branding, & strategic visuals: stand out & shine!
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