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Dec 21, 2023 · An exhibition is a creative act, and focus and constraints gives it strength. Memorable exhibitions are those where the list of what is not shown is as important as what is shown. A good creative brief should include what the project will not be.
- Interactive games.
- A challenge or quiz that visitors will have to solve.
- A unique photo point that will invite people to take a picture in/of your stand and remember you.
- A live social media wall to court social interactions.
Apr 15, 2020 · Create a visual concept for your exhibition stand. Make sure your branding is unique. Decide which products you want to exhibit. Make sure exhibit staff are familiar with every product. Offer signup incentives to guests.
- Set Your Goals. To pull off a successful exhibition, you first need to identify your goals and expectations. What are you exhibiting? What are you trying to say or do through your exhibition?
- Pick a Desirable Venue or Space. When creating or participating in an exhibition, location is key. When choosing a venue, pick a place that’s appropriate for the event.
- Research Your Competitors. Are there any organisations that offer similar products and services? Doing this research will give you a good chance to plan and anticipate, making sure it’s your display that grabs the attention of attendees.
- Get the Word Out. The next step is to start creating some buzz within your industry. If you have a dedicated social media following, use it. Advertise that you’ll be attending this event and invite the people who like your page on Facebook.
Basics. 1. Select appropriate show. 2. Set budget. 3. Decide type of stand: Shell scheme. Space only. 4. Agree stand size and location. 5. Learn about the most common exhibiting mistakes before you book. Setting objectives. 6. Define your audience. 7. What does success look like to you? Set sales target. Set leads target. Show offering. 8.
Mar 24, 2023 · To build your high-level exhibition budget plan, think about: The cost of the exhibition space. Whether you are using a modular or custom exhibition stand and if you need to commission new components. Additional stand furniture such as a tables, chairs and cupboard space. Tech, IT and connectivity. Promotional items. Refreshments and catering.
Your essential step-by-step guide to being prepared and ready for action at your next exhibition! From planning, decision making, organisation, and management, to event success. This essential exhibition checklist is written by Exhibition specialists.
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